Snapchat has just rolled out its first gadget, that happens to be sunglasses equipped with a micro camera which would capture videos all day long on a full charge.
The California- based tech giant which has over 100 million daily users including many young global travellers, also announced its rebranding to Snap. As per the news, the Spectacles would be available for purchase soon. The market reports the glasses to be priced at $130 a pair. The team has evolved beyond just the app and is now creating products that the consumer can relate more to.
“We’ve been working for the past few years to develop a totally new type of camera. We call it Spectacles!” said the team in a press statement.
The device would be able to connect to the Snapchat app via Bluetooth or WiFi and transfer the captured video into the format of the newest feature of circular videos. The tech boasts an 115-degree view from the perspective of the wearer and captures snippets of video intended for sharing at the service.
In a similar fashion, Go-Pro had unveiled its new Hero5 camera last week and a drone called Karma that has a cloud-based service for editing and sharing video in the hope for lifting profits. The device was an instant hit amongst sports enthusiasts who would exploit it for their daily pursuits and went to win a dozen thousand people sharing their videos on social networks and YouTube.
This exciting move comes with a fact that the market has been the perfect grooming ground for video content and the competition is catching up. Travel brands are now increasing to integrate Snapchat in their marketing strategy. Earlier in May this year, WOW Air had introduced SnapTravelers program through which four creative Snapchat users were flown to different destinations around the world with an idea of Snapchatting their journeys. In the U.S. cities of Los Angeles, Philadelphia are using Snapchat to give an insider view of what’s happening inside.