From getting travellers from across the globe for a sneak-peek into Kerala’s native traditions, to transforming the art of storytelling to engage them, Kerala Tourism’s creative efforts to communicate with a worldwide audience has always brought them accolades. Sustaining that momentum, the tourism board launched a unique marketing campaign, in association with HolidayIQ, to increase tourist arrivals to the state.
The ‘Go Kerala’ campaign is a content-led, multiple platform initiative with a dedicated microsite, integrated touch points and targeted reach. Through this campaign, five lucky couples will get a chance to win a 10-days, all-expense paid trip to the state to visit unexplored and pristine destinations.
The itinerary has been handcrafted by the Kerala Tourism board with an objective to help travellers look beyond Kerala’s backwaters and typical honeymoon destinations, and position God’s own country as a family-holiday destination. Unlike traditional marketing campaigns, this is purely experiential as it is powered by holiday experiences and reviews of authentic travellers across the country.
To enter the contest, participants had to submit a review of their favorite destination or an attraction along with pictures, and then share the link on their Twitter/Facebook page. The participants were also expected to follow HolidayIQ on all their social platforms and join their traveller community to increase their chances at winning.
In recent years, the state has been at the forefront of actively promoting tourism through different campaigns. Tourism policies in Kerala have also evolved, with the introduction of more technology-oriented initiatives focused on the exclusivity of each destination. The tourism board has also consistently swept awards that recognize its innovative use of information technology, including social media and interactive mobile apps.