Ixigo launches ‘Super Value Hotels’ metasearch for budget hotels and aggregators

By on November 16, 2015 | News

India’s leading travel search marketplace has made a move in the fast growing budget hotel segment and introduced ‘Super Value Hotels’. Under this, they offer curated deals from 2,500 budget hotels across 80 cities. The prices will range from INR 599 to INR 2,499. The listings under ‘Super Value Hotels’ are the properties which offer good value for money as the name suggests and offer assurance of basic amenities like Air-con, TV, prime location, good room service, breakfast and Wi-Fi connectivity.

ixigo super value hotels

Most of the listings under ‘Super Value Hotels’ come from budget hotel aggregators like OYO Rooms, ZO Rooms, Wudstay, Vista Rooms as well as some independent properties that offer good value and comparable experience for good price. The best prices are fetched from multiple hotel booking websites like Booking.com, Makemytrip.com, Hotels.com and others like any other listing and also from the hotel brand website. This allows the traveller to book at the best price in this already competitive space. Multiple filters further help travellers skim through the results to find the best match.

Commenting on this new addition, Aloke Bajpai, Co-Founder & CEO, ixigo said – “We are making the lives of travelers simpler by narrowing down to the best budget hotels in India from among the 12,000 in our database. We’ve filtered them by amenities, location and by sifting through thousands of reviews and photos on the web. Our team has also visited many of our chosen 2500 hotels personally to ensure that only the best ones earn the ‘super value’ tag. These accommodations provide great value for money and hence we recommend them for price-conscious travelers. We will be rolling out super value hotels on our apps very soon, and will also double the number of cities and super value hotels we cover by December.”

According to Google, the online booking market in India is bound to grow to USD 1.8 billion by 2016 from USD 0.8 billion in 2014. The growth will be primarily fuelled by the growth of smartphones in Tier 2 and Tier 3 cities.


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