Thailand welcomed more than 1.4 million Indians to its shores in 2017, marking an 18% increase from the year before. India also ranks in top five list of highest number of visitors to Thailand after China, Malaysia, Korea and Laos.
Thailand saw more than 35.3 million international visitors in 2017 and earned THB (Thai Baht) 1.82 trillion in tourism revenue. The Tourism Authority of Thailand (TAT), Mumbai showcased its new campaigns ‘Open to the New Shades of Thailand’ and ‘Amazing Thailand Tourism Year 2018′ at OTM 2018 held in Mumbai from 18th- 20th January 2018. Soraya Homchuen, Director, TAT, said, “We are initiating many unique activities and projects this year that will focus on promoting women, family and first time traveller segments for the Indian market. OTM is India’s largest and most international gathering of travel trade buyers and professionals, and most importantly it is conducted in Mumbai each year which is headquarters to almost all major outbound tour operators.”
Santi Chudintra, Deputy Governor for International Marketing (Asia and the South Pacific), said, “The new campaign ‘Open to the New Shades of Thailand’ aims to give more attention to unique local experiences and inclusive tourism, reflecting Thainess and the Thai people’s warmth in welcoming visitors. Within this, there is a focus on specific customer segments; such as, gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y. Also the new campaign ‘Amazing Thailand Tourism Year 2018’ has been launched to support the government’s national tourism development plan, ensuring that Thailand remains a preferred destination and delivers a quality product; thus boosting the average length of stay, expenditure and repeat visit.”
The destination presentation showcased various new regions and provinces of Thailand that Indians should visit like Chiang Mai, Chiang Rai, Khao Yai, Rayong, Ko Chang, and also highlighted various uber luxury experiences available in Thailand.