Revv, the Delhi-NCR based shared mobility platform is launching its car sharing services in 3 new cities (Mumbai, Chennai and Jaipur), taking its national footprint to 7 cities. Chennai and Jaipur are live already and Mumbai is slated to go live later this month. Each of the 3 cities is being launched at scale, with fleet size similar to what Revv has built up in other cities during the last 18 months.
All 3 cities get a brand new fleet, which includes hatchbacks, sedans and SUVs. The fleet has been curated to fit the needs of the customers, based on the demand pattern in these markets. Revv is already available in DelhiNCR, Bengaluru, Hyderabad and Chandigarh.
Speaking on the development, the co-founders of Revv said, “The adoption in our current markets has been great, and we expect a similar trajectory of growth and adoption in the new markets that we are launching. This has also been validated by the early reception in new markets.
Growing the national footprint is a natural part of building a national brand. Our experience suggests that a customer is more likely to stay with us if he knows that he can find Revv in every city that he or she might visit. Having a wide network also creates more flexibility in managing supply.
We are very excited about the prospects of serving customers in these new cities. Mumbai and Chennai have a strong local base. All 3 cities have high volumes of inbound traffic, for both work and leisure. In the 2 cities that have already gone live (Chennai and Jaipur), the early reception has been way beyond our expectations. In Chennai, the entire fleet was sold out within a day of going live.
This is the first time that we have launched 3 major cities in one shot, and it boosts our confidence that we can continue on our plan to scale to 20-25 cities by the end of 2017. We continue to focus all our efforts on simplifying and enhancing the customer experience. Our unique operating model lets the customer literally “order” a car and also gives him the flexibility to start the trip at one place and end it at another. The core elements of the operating model have been carried over to these new markets, for example the pure-play delivery proposition, and fitting the cars with sensors to track driving behaviour and car health.”