Retail brand MUJI’s first-ever hotel opens its doors for China

By on March 4, 2018 | News

Retail brand Muji has branched out into hospitality with its first ever Muji Hotel in Shenzhen, China. The Japanese retailer is best-known for its minimalist homeware products, and the hotel’s overall concept and room design is intended to broadcast Muji’s ‘anti-gorgeous, anti-cheap’ philosophy, as the brand itself describes it.


The hotel is expected to offer a truly immersive experience with its 79 bedrooms, a minimal diner serving up locally sourced meals, a gym, and a 24-hour library. The hotel is outfitted with the brand’s own furnishings, and reflects Muji’s simple, straightforward, and high-quality aesthetic. Natural materials like wood and stone, earthy tones and textures alongside a succinct atmosphere align with Muji’s design philosophy for a ‘pleasant, mindful life’.

The hotel also houses a large Muji shop, which covers 1,726 square meters, making it the third-biggest Muji store in China. Also, on site is a Muji Diner and a space to utilise for events.



The hotel started taking bookings from January 10 this year and had more than 500 rooms booked before its official opening. A one-night stay at Muji Hotel Shenzhen is priced from 950 yuan (INR 9,712). A second Muji Hotel is due to open in Beijing in autumn, with a third one expected to open its doors in Tokyo’s upscale Ginza district in autumn 2019.

Brands wading into hospitality isn’t a new phenomenon. Over the past year, there has been an influx of retailers opening hotels to transform into full-fledged lifestyle brands. Fashion companies including Bulgari, Armani and Camper have all launched hotels in previous years, and now companies in the home-goods space are also following suit. With the rise of experiential retail, a large number of traditional brands are now turning to hospitality to move beyond simply selling products, and identify new ways to immerse consumers.


Sign up for free to get the latest updates.