Budget hotel aggregator OYO Rooms has added new geographies and expanded its presence in North-East. They are now offering OYO Rooms across popular tourist destinations in the region like Darjeeling and Gangtok. Similar to other regions, they are offering rooms across different budget categories in the North-East as well.
While the region attracts tourists from all over, the infrastructure is not as developed as other parts of the country and this move by OYO would certainly help tourists in the region.
Commenting on this new development, Ritesh Agarwal, Founder & CEO, OYO Rooms said, “We are thrilled to establish a strong network in the beautiful cities of Darjeeling and Gangtok. Our teams have worked very hard to deliver OYO’s level of standardisation and predictability of guest-experience in the hotels here. Many travellers who want to visit the North-east hesitate due to concerns about lack of trusted accommodation options. It makes me very happy to assure them that with OYO now present in this region, they can plan their travel without any worry. The hospitality sector is still underdeveloped in the North-East and we are certain that the introduction of OYO’s standardized affordable stays will attract more tourists. We look forward to welcoming guests from across the country.”
He also shared that the highest number of queries for the region are received from Kolkata accounting for almost 40 percent of the total for the region.
This news comes only two weeks after OYO Rooms team claimed to have reached a unit level profitability. The average booking cost of rooms vary from INR 1400 to INR 1800. With the announcement, they also shared their plans to expand the inventory and the recent expansion is one step in the same direction. Last year the budget hotel chain also started operations outside India as well. Expect them to continue adding new geographies in the coming months.
Source: Economic Times
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