As the mood for Christmas sets in and people prepare for their year end vacations, travel brands aren’t falling behind. They are grabbing the attention of travellers with unique campaigns and Bristol Airport joined the list recently.
To celebrate the run up to the festive season, the airport announced 12 days of Christmas. Hosted on Facebook with cross promotional support from Twitter, the carousel-led campaign encourages social media users to swipe through a series of images to digitally ‘unwrap’ the gifts that lay beneath. The range of mystery presents have been generously donated by Bristol Airport’s partner retailers: Accessorize, Claire’s, Dixons Travel, JD Sports, WHSmith, World Duty Free.
The campaign was conceptualised by digital agency e3 and it experiments with Facebook’s carousal format whilst giving back to the airport’s loyal customer base; gifting them virtual Christmas presents to be unwrapped through digital means, with the lucky winners all receiving their presents in time for Christmas.
Isabelle Whiteman, Head of Marketing at Bristol Airport said “We wanted to be a part of the festivities and Christmas cheer on social media. However, we didn’t want to contribute another standard 12 days of Christmas competition. Using Facebook’s carousel format in this way means that we can demonstrate our appreciation to our valued customers, whilst promoting our retail offer in a softer way.”
“Facebook’s carousel is often something advertisers just use to sell more product. However, handled correctly, they can present the opportunity to think more creatively about the way we deliver a message. This campaign simply offers Bristol Airport customers a playful way to interact with some festive fun” said Associate Creative Director at e3, Nicholas Horne.
More details about the campaign can be found on their Facebook page.