When it comes to the travel industry, everyone understands the importance of knowing the customer. In today’s increasingly digitized landscape, optimizing customer engagement has never been more complicated. While in the past, all efforts were focused towards getting a customer to book immediately, the new-age digital strategy extends beyond the initial touch-point.
This is exactly what the Digital Travel Summit APAC 2018 will help unearth. The leading digital event for travel, hospitality and leisure executives in the region, will be held from 17th April to 19th April at the Resorts World Sentosa in Singapore.
The three-day event will help participants learn how to take their digital, e-commerce and customer experience strategies to the next level with enhanced personalization at every touch-point. Combining inspirational case studies from pioneers with dozens of small-group, peer-to- peer learning formats, Digital Travel Summit APAC will deliver a practical roadmap for every challenge and opportunity that companies face.
The list of speakers has prominent personalities of the travel industry, including Suren Ratwatte, CEO SriLankan Airlines, Grant Colquhoun, Senior Director of Account Management Asia-Pacific at TripAdvisor, Jane Jie Sun, CEO at CTrip, and Christophe Chavry, Head of Digital Commerce Experience E-commerce at Cathay Pacific, among others.
The event aims to drive digital innovation by inspiring executives with AI-powered chat and conversational commerce that guides consumers through the purchase and planning process. It will help participants perfect customer experience, creating a seamless cross-device UX for customers’ evolving shopping habits.Through sessions, participants will also discover content that provides differentiation and real customer engagement, understand how to execute an effective omnichannel marketing strategy that both delights customers and increases direct bookings, and master mobile marketing.
Learn more about the event and register, here.