Data is powerful when used right. As travel marketers, it is very important for us to look at the right set to learn about the audience so that everything, right from the marketing message to the product itself, can be tailored to the best of user’s interest. At the recently concluded Travel Tech Conference Russia, this was one of the key discussion pointers for travel brands to maximise the value they offer to their customers.
Alexander Trieb, CEO at Travel Audience GmbH, an Amadeus Company, shared how they are using the data to learn more about the travellers to improve their experience. Travel Audience is working on intelligent data driven advertising as part of Amadeus. The objective is to allow online travel companies to monetise their product better and minimise the cost of attracting new, relevant customers.
Here is what Alexander had to share:
The event also played host to discussions on the future of travel tech in emerging markets. The market dynamics and consumer behaviour on our side of the globe are much different than the western markets. We engaged in discussions with the leading names from the Russian travel market to understand the direction the market is taking.
Five exciting startups took the stage to pitch their product to the panel of judges and Travel Lisa emerged to be the winner. You can watch their pitches by following the links: