Staying at hotels bring out the silly side of many of us. From jumping on the beds to dancing around in towels, people do wacky things and OYO Rooms is inviting people to share them in their latest campaign.
In their campaign #OneForEveryone, they are asking people to share their quirky hotel room habits using a picture or video. The campaign comes in time to target the year end holidayers and promote the brand among them. The contest started today and will continue till December 22 on their Facebook, Twitter and Instagram.
To take part in the contest, the users can go to social media accounts of OYO Rooms and share their entries. The entries can be photos or videos and the most interesting entries will get the prizes. Getting more shares and likes on the post will further boost the chances of winning the contest. The contest is open from December 17, 2015 to December 22, 2015. People can send in multiple entries to increase their chances of winning.
Speaking about the campaign, Ritesh Agarwal, Founder & CEO, OYO Rooms said, “We are thrilled to launch our latest ad campaign, “OneForEveryone”, which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how OYO Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel-experience. We are confident that this campaign will trigger greater brand recall and preference for OYO Rooms when travellers start planning a holiday.”
The campaign has been conceptualised in-house by OYO’s creative team led by Bhaskar Thakur, Head, Brand Strategy. The launch of this campaign is accompanied by 8 short ad clips that set an example for the kind of entries they are expecting while adding some humour to the equation.
The external partners that worked with OYO Rooms for the campaign include The DZU Film Company, Director Daniel Upputuru and AD Tanya Katya.
OYO has been actively trying to lure young travellers through various social media campaigns and the #OneForEveryone campaign will be another step in the same direction. The social media contest will boost their visibility and with New Year approaching, they will be able to offer the OYO experience to more travellers.
Sharing more on the audience and media-mix, Kavikrut, Chief Growth Officer, OYO Rooms said, “We are targeting young, upwardly, mobile urban consumers. Along with TV, we have launched a high-impact online campaign #oneforeveryone encouraging consumers to share their quirky hotel moments. Digital and mobile media is a key focus since it will help us reach, engage and forge a relationship with our consumer. We also have OOH across 17 major cities.”
During the contest, they are offering 20 Xiaomi Mi4 mobile phones and 42 free couple stays in selected OYO Rooms properties across India. On Facebook and Twitter, they are putting up 3 phones and 7 room nights up for grabs every day and on Instagram, there are 2 devices to be won in the contest duration.
OYO Rooms is already the leader in this segment and this campaign will surely help them reach new audience, further expanding their digital footprint. If you are participating, quirky videos will surely fetch you more brownie points than pictures.
You can check out all the campaign videos here. Find more details about the campaign on their website. Expect them to roll out more such interesting campaigns in the coming months.