Hyatt today launches its first-ever dual-branded marketing campaign, ‘You’ve Come Too Far to Settle Now,’ for the Hyatt Place and Hyatt House brands. The campaign is targeted at business travellers who, according to their research, have low expectations of select service hotels and want a hotel that allows them to be productive on the go.
With the message of ‘You’ve come too far to settle now’, the video campaign celebrates the travellers who are on the top of their game and don’t have to settle for average hotels with usual services. The campaign features people who actually represent that to be the voice.
This is a slightly different approach when compared to otherwise run of the mill business hotel ads that highlight the amenities like Wi-Fi and large lobbies that business travellers look for. Instead, it highlights the key audience of the brand to spark an emotional connect with them.
“We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn’t have to settle when they’re on the road,” said Sandra Cordova Micek, senior vice president of global brands, Hyatt. “Today, business travelers are traveling with purpose – whether that’s making a sale, getting a promotion or building new relationships. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travelers to make their journey easier, more productive and successful.”
As another part of campaign, Hyatt is bringing in #WhySettle Spirit Awards. The Hyatt Place and Hyatt House brands will be honouring real people who fit the theme. Starting October 5, 2016, people will be able to nominate their colleagues, family and friends for the awards. More information will be available on their Facebook pages on October 5.