ITB Asia announces collaboration with leading medical and travel security services firm

By on June 9, 2016 | News

Asia’s leading travel trade show, ITB Asia, today announced International SOS as its first official Medical and Travel Security partner. This move would help the delegates at ITB Asia to get educated on latest industry trends through International SOS’s in-market expertise and global assistance network.

This year’s edition of ITB is organised by Messe Berlin(Singapore) and would be held at Sands Expo and Convention Centre, Marina Bay Sands from 19-21 October 2016.

ITB Asia

International SOS is the world’s leading medical and travel Security Risk Services Company. They care for clients across the globe, from more than 1,000 locations in 90 countries.

The company focuses on the current scenario of the higher risk ratings of the visiting countries than the traveller’s home country. Recent research from International SOS highlights the importance of pre-travel health investment, the one that benefits the company’s bottom line while supporting their duty of care to their employees.

International SOS would hold a workshop titled ‘Understanding the risk exposure for your business travellers during a medical or security incident and how to mitigate these risks’ on the second day of the show. This workshop would mainly theme the importance of travel risk management. The delegates would learn the importance of preparedness and ‘Duty of Care’.

Ms. Juliana Gim, Managing Director of International SOS Singapore and Ms. Katrina Leung, Executive Director of Messe Berlin (Singapore) at the official signing ceremony

Ms. Juliana Gim, Managing Director of International SOS Singapore and Ms. Katrina Leung, Executive Director of Messe Berlin (Singapore) at the official signing ceremony

By participating in the travel trade show, the company would focus on sharing more information on preventive programmes and planning, in-country expertise, and global emergency assistance service.

“This first-of-its-kind partnership with International SOS demonstrates our continued commitment to encompass all sectors of the travel industry and create an optimal business environment for our delegates. People in the travel sector are particularly vulnerable to the changing political, economic and health conditions. Through targeted workshops, International SOS will share insights on how organisations can help fulfil their duty of care to travellers by identifying the latest threats and taking steps to mitigate them,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organisers of ITB Asia.

The delegates would have access to an online platform and a customized mobile application that highlights the latest country health and security risks.

ITB Asia has also partnered with CrescentRating, which would share insights on the how delegates can leverage on growing Muslim travel sector. ITB would be hosting an exclusive MICE day, with key collaboratives like Society of Incentive Travel Excellence (SITE), Singapore Association of Convention and Exhibition Organisers and Suppliers(SACEOS) and Incentive Conference and Event Society Asia Pacific(ICESAP) on the second day of the show. MICE industry’s topical issues would spring up during such sessions.

Being a hybrid show, ITB attracts delegates from all walks of travel sector including MICE, leisure and corporate companies. It’s a holistic platform to network and build more opportunities. A great line up of conferences would provide a comprehensive view of latest trends, issues and opportunities in the sector.


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