Go Fro takes off as the former CTO of Snapdeal plans to aggregate the leisure travel segment

By on June 10, 2016 | News

Former Chief Technology Officer of Snapdeal, Amitabh Misra, plan to bring his e-commerce place experience to his newly planned travel portal Go Fro which would cater to leisure travellers and offer international holiday packages to travellers.

“Building a services marketplace for leisure travel is way harder than building a marketplace for physical goods since it is highly complex. Supporting such platforms needs much more complex technology,” said Misra. The former technology officer had been working in a stealth mode on this project from his newly found start-up Bona Vita Technologies.

go fro


The portal covers six destinations- Thailand, Malaysia, Singapore, Indonesia, Mauritius and Dubai and has plans to pan out to more than 50 destinations that rule the leisure travel market by 90% according to Misra.

Go Fro currently comprises of about 70 individuals who are mainly engineers and plans to aggregate the most fragmented vertical in travel sector; leisure travelling.

The portal integrates other features like live assistance for itineraries apart from offering visa and foreign exchange. MakeMyTrip owns majority stakes in Go Fro and had made an initial investment of $5 million last year.

“We are not actively looking at funding right now. But for growth, we will start looking at it three-four months later,” Misra said, adding that funding would completely depend on how well does the portal pick and the traction it gets.

The company would roll out a companion app around the end of this month which would help the traveller through the remaining of the trip. The company would also have a data analytics- driven tool to suggest interesting activities during the traveller’s stay at the destination.

Source: The Hindu Business Line


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