EazyDiner, India’s online restaurant booking platform, and TripAdvisor®, the world’s largest travel site, have announced that they will collaborate to power instant reservations for over 2,200 leading restaurants across India. This partnership will make restaurant discovery and reservations more convenient for Indians travelling domestically, whilst also enabling global travellers to find and confidently book tables at some of India’s best restaurants when they visit the country.
TripAdvisor is the go-to place for travellers to find and compare the best hotels, flights, restaurants and activities, enabling travellers to make the most of their trips. With the huge amount of user generated content it generates, TripAdvisor is often the first platform travellers consult for advice.
Scheduled to go live on the 10th of May, TripAdvisor’s global traveller community will be able to access the latest in restaurant information provided by EazyDiner’s database of over 2,200 restaurant outlets in India. TripAdvisor users, domestic as well as international will be able to easily make restaurant reservations in India and at the same time EazyDiner will be able to activate the inbound travel market through TripAdvisor’s global reach – the restaurant reviews and ratings being available on its site and app. EazyDiner users will be able to read TripAdvisor user reviews which will better inform their decisions when choosing a restaurant to visit.
EazyDiner is India’s first curated table reservation app founded by experienced hoteliers and restaurateurs along with celebrated journalist & food critic Vir Sanghvi. It is the only leading real-time, instant table reservation platform in India featuring award winning restaurants in 9 cities and 2 countries. The platform also enables diners to view expert critic reviews of popular restaurants with unique insider tips.
This initiative is the first-of-its-kind for TripAdvisor in India where the site’s global community will now be able to access the latest in restaurant information when travelling in India, and make a booking by clicking on the ‘Reserve’ tab, both powered by EazyDiner. In addition, EazyDiner will facilitate a quick call-to-action button for an instant confirmation and guaranteed table reservations enhanced with a deal, each time.
The collaboration also includes displaying TripAdvisor ratings and reviews on the EazyDiner platform as well as collecting restaurant reviews through its user base.
Restaurateurs will benefit with additional marketing support by EazyDiner, showcasing each restaurant and its cuisine offering not only to the domestic traveller but also to the international traveller, creating additional value for all restaurant partners. The partnership is part of an integrated communications strategy with the aim of promoting India as a destination of choice for the discerning traveller. Restaurants will also have the ability to publish dynamic ‘storyboards’ on TripAdvisor, a feature that would be especially useful to the consumer discovery experience on mobile devices.
Nikhil Ganju, Country Manager, TripAdvisor India said “This collaboration with EazyDiner will be great for travellers who want to easily find and discover great places to eat in India, and who want to be confident that they will be guaranteed a table of their choice. Most importantly, they can now also be confident with the insights and advice from the millions on TripAdvisor, that they will have a great meal.”
Rohit Dasgupta, Co-Founder and CEO, EazyDiner commented “We are very excited to partner with TripAdvisor. The response to EazyDiner has been phenomenal and we are pleasantly surprised as to how people have embraced a new way to make restaurant reservations. Not only are we reducing the friction between the diner and the restaurant but we are also filling up restaurants like never before. This association with TripAdvisor will actually put India’s restaurants on the map for the global traveler to be able to book before they travel.”