The MICE (Meetings, Incentive, Conferences and Exhibitions) industry is one of the major drivers within the tourism industry and has experienced tremendous growth in the past years. The understanding of what’s driving MICE travellers and how to attract them in future can give companies a competitive advantage and drive millions in revenues for them.
As most meeting planners and event organisers know, technological disruption is one crucial factor that has brought profound changes to the MICE industry. Digital tools are becoming an integral part of strategic event management, given their proven ability to reap substantial benefits, such as cost savings, and better exposure and image building. Linked to this is the fact that digitization has created a direct connection between the organisation and management of events and the field of user experience.Conferences, meetings, trade fairs, seminars, and similar events rely on deep networks and meaningful connections to prosper. This is where companies like EVINTRA facilitate the emergence of communities and play a role in keeping them alive, enabling meaningful conversations between all parties involved.
Born from a simple idea of connecting buyers and suppliers, Andreas Thölken founded EVINTRA in Germany in 2011, which stands for EVents, INcentive and TRavel. The company is focused on destination management through an impressive online platform offering businesses to find and also be found with a one-click approach based on search parameters. This platform strives to connect the event industry worldwide providing transparency and quality for agencies, DMC’s tourism boards, businesses and more who are looking to hold an event in a different destination.
EVINTRA also developed the GMCS – Global MICE certification standard ensuring high-level quality across all companies listed on the database. The certification is run by real industry experts providing each company listed with a score and ranking on the platform.
Learn more from CEO Andreas Thölken, about the company’s vision, its plans of launching a dedicated premium profiles website and the key trends that will dominate the MICE industry in 2018, in this video –
The company currently has a huge database of 53,000 subscribers, close to 3000 registered public profiles, 16,000 buyers, across 180+ countries. With a sharp focus on DMCs, EVINTRA is growing with around 10-20 companies joining the network every day. The company has partnered with many MICE and tourism exhibitions worldwide to deliver high quality buyer programs, and believes in providing transparency and quality for the global MICE business. It provides a quick gateway for connecting different service providers from all around the world, so they can get together for events of highest quality and service standards.
The company’s revenue channels include buyers programmes, fam trips, media marketing, premium profiles and lead generation services, among others. Its buyer network consists of over thousands of corporate agency contacts that they have been developing and forming since 2003.