Every once in a while, social media platforms surprise us with their capabilities. They bring together people in ways that would not be possible otherwise. #TWC2015 was one such event which recently caught our attention on social media due to the ongoing conversations around it! #TWC2015 has been conceptualised by Shraddha Gupta. Shraddha is a Design graduate from NIFT, New Delhi, a post grad in Media from London, and is now pursuing her MS Journalism from Boston University. She is a passionate traveller and shares her travel experiences through StreetTrotter. Thanks to #TWC2015, we got a chance to have a chat with her. Here is an excerpt from the conversation.
How was social media used to create awareness for #TWC2015?
#TWC2015 is all about changing the way we network and communicate with each other as bloggers. With this being the very vision of the club, it’s almost impossible to underestimate the power of social media today and what miracles has it done in connecting people over common platforms. To be specific, Twitter was truly a game changer for us, catering to the success of the club as bloggers tweeted day and night about TWC amongst each other. Even the smallest of conversations and the biggest of doubts were tweeted transparently which added to the media buzz around our entire campaign. Once it started, the word spread like a wildfire and we got applications pouring, all thanks to Social Media.
What was your bloggers mix for this event?
We are extremely excited about the mix of bloggers we have achieved till date. We are a club of new, intermediate and old bloggers who are all very humble and truly passionate about travel. What we really appreciate in this mix, is their desire to learn more about professional blogging, help each other grow and also the fact that each one of them is looking to be a part of a like minded travel community. Keeping their individual gains aside, they all are looking at travelling together to new destinations and work as a team to promote travel and tourism in general – which is something that #TWC2015 is happy to have successfully accomplished.
How much would you credit technology and mobile devices in the success of #TWC2015?
Honestly, TWC was not possible without both Technology and Mobile. The very plan of TWC from my head to a live post was typed on the mobile during my flight from US to India. With the kind of promotions TWC has witnessed, it was practically impossible to pull it off on a regular laptop or a computer. You need a buzzing phone all the time in your hand with all your SM apps active simultaneously to run a platform like this where all bloggers are continuously networking with each other only through the medium of everyday instant technology.
How significant was the use of hashtag #TWC2015?
There is no doubt that Hashtags have become like a revolution in SM marketing. Today, an entire gamut of information from different sources and different parts of the world can be stored under a single hashtag which has significantly changed the way ideas are commonly shared about new and old concepts. The #TWC2015 hashtag worked the same way for us where all bloggers throughout Instagram, Twitter, Facebook and their blog posts have been using it to promote the club under one common resource. With time the ‘Travel Wizards Club’ has formed its own new SM identity with #TWC2015 and all one needs to do is search this hashtag to be updated about the club from its very start till today.
What brands were involved in #TWC2015 and what did they gain out of it?
We had five brand partners involved who helped TWC to grow and leave an impact. In return they were promoted on an equal scale along with the club, as once again – it is all about ‘changing the way we network and grow’. The club being a niche concept with passionate travel bloggers as its members holds a very strong advantage for brand partners as they get to market their products and services amongst this carefully curated group and also through them in the future. Chhattisgarh Tourism board was kind enough to collaborate with us as our Tourism partner and will be now hosting 12 blogger members in their state for a sponsored FAM trip. Travelflat, another budding digital travel blog pitched in to be our Media Partner for the event, helping us with back to back promotions and social media buzz.
Our gift sponsors were three very promising brands – #ThreadCasa, Cheapsex and I party Wild, which proved to be our star partners in the end giving away engaging goodies to all our members such as travel pouches, eye masks and travel-games to make our travels a lot more happening. All in all the partnership was purely to network with a newer and nicher crowd which worked for all of us brilliantly.
What is the way ahead for TWC?
TWC is a club for travel bloggers that aims to function truly like any other club or secret society is operated around the world. We are working hard towards bringing more opportunities and benefits for our blogger members every day through which they can grow as bloggers and truly enjoy the perks of being a travel enthusiast. We plan to meet once every few months in different cities, trying to connect more and more bloggers around the country and giving them this platform where they can just relax, socialize, discuss and become friends. Apart from the meets, the club is active on a daily basis through SM platforms where we are all helping each other with ideas, sharing and reviewing each other’s work – and being genuine mentors for each other.
For us, simply the next step would be a lot of fruitful tie-ups with companies who are looking at collaborating with a group of travel bloggers at large, and also to network deeper and better amongst each other as a travel ‘wizards’ community.
We wish the Travel Wizards Club good luck for their way ahead. You can stay updated on their activities by following StreetTrotter on Twitter.