The coming week all the action shifts to Mumbai at the OTM forum. We are delighted to partner with the team to host and curate a line-up of exciting sessions which will delve on the future of travel industry.
On Day 2, we will have a power-packed panel on ‘The Future of Travel Content Marketing’, it includes a line-up of speakers from Lonely Planet, Tripoto, Thomas Cook and Goibibo.
Forum Topic: If content marketing is all about storytelling, then “travel” should be about the easiest vertical to story tell around. That is, unless, you have every other destination, hotel, and airline telling the same story. Content may still be king, but context is definitely the queen. Watch industry stalwarts discuss the content strategies that will gain traction with travel brands in 2019.