Campaigns

Campaigns

Ministry of Tourism launches ‘Great India Blog Train’ campaign to promote luxury trains

Ministry of Tourism launches ‘Great India Blog Train’ campaign to promote luxury trains

Debarati Dasgupta I 20 Feb 2018

Social media and tourism marketing is a match made in heaven. The practice ...

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Campaigns

Does OYO succeed in capturing the essence of Goa in its #StayYourWay campaign?

Does OYO succeed in capturing the essence of Goa in its #StayYourWay campaign?

Debarati Dasgupta I 28 Dec 2017

Majority of Indians kickstart the final month of the year with festivities,...

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Campaigns

Travel marketing lessons from Airbnb’s #LiveThere campaign

Travel marketing lessons from Airbnb’s #LiveThere campaign

Debarati Dasgupta I 14 Dec 2017

Checking off must-see lists and referring to guidebooks in every destinatio...

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Campaigns

Israel’s creative efforts pay off as it breaks tourism record in India

Israel’s creative efforts pay off as it breaks tourism record in India

Debarati Dasgupta I 17 Nov 2017

For the second consecutive year, Israel has broken its tourism record in In...

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Campaigns

Assam Tourism’s campaign with Priyanka Chopra is winning the internet

Assam Tourism’s campaign with Priyanka Chopra is winning the internet

Debarati Dasgupta I 9 Nov 2017

As part of the ‘Awesome Assam’ tourism campaign, the tourism bo...

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Campaigns

The #DiscoverOman TVC Case-Study: How not to do Twitter Influencer Marketing

The #DiscoverOman TVC Case-Study: How not to do Twitter Influencer Marketing

admin I 25 Sep 2017

If you have been following Twitter, you would have noticed that among the ...

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Campaigns

Singapore’s Tourism Marketing Initiatives have a new tagline, “Passion Made Possible”

Singapore’s Tourism Marketing Initiatives have a new tagline, “Passion Made Possible”

Aekansh Malhotra I 26 Aug 2017

STB (Singapore Tourism Board) and the Economic Development Board (EDB) have...

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Campaigns

There’s something special about Singapore Airlines’ New In-flight Safety Video

There’s something special about Singapore Airlines’ New In-flight Safety Video

Editorial I 9 Aug 2017

Today, 9th August, Wednesday is the National Day of Singapore and if you ar...

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Campaigns

British Airways is making a safety video you might not ignore

British Airways is making a safety video you might not ignore

Aekansh Malhotra I 26 Jul 2017

Airplane safety videos aren’t exactly what you would call exciting but at...

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