The Diwali festive season is here and many Indian travel brands are lining up offers and contests for the consumers. Last month, the Singapore Changi Airport joined the celebrations with #UnlockCelebrations contest. With this contest, they are giving away travel goodies to the winners every 2 days and 2 grand prizes. The grand prize is an all-inclusive trip to Singapore for two.
Participating in the contest is pretty simple. Every second day, they put up a different question on the #UnlockCelebrations contest page on their website. The questions are accompanied by a hint to further boost participation. After answering, the participants have to share the same on their Facebook page. The list of winners is displayed on a separate page on the website.
The contest website looks superb with beautiful images and a tiled interface. Through this contest, they are not only getting the attention of more Indian travellers but also highlighting some of the prominent factors that differentiate Changi Airport from most of the other airports around the world. The contest is open for Indian residents only and will be running till the midnight of October 20, 2015.
Changi Airport, one of the largest transportation hubs in Southeast Asia, has often been touted as the best airport in the world. It offers hassle free experience and wide range of entertainment options for the travellers. The airport has won hundreds of awards in years of its operation and it has a reputation for being the benchmark in airport service quality. They are very active on social media platforms and often keep hosting similar contests to promote the destination.
— Changi Airport (@ChangiAirport) September 21, 2015
The #UnlockCelebrations contest will help Changi Airport strengthen its position as an airport which embraces digital platforms. Singapore replaced Thailand as the top choice for Indian outbound travellers and with the increasing number of travellers this campaign will play a significant role. Many other destinations are trying to lure more Indian travellers by setting up tourist offices in India and hosting various campaigns. This contest will help them get the attention of Indian travellers with the connect to Indian festivals and also help in highlighting the amazing experience Changi Airport offers.