ITB Asia 2015 kicks-off next week: What you should expect?

By on October 17, 2015 | Events , News

ITB Asia 2015, organized by Messe Berlin (Singapore) Pte Ltd and backed by Singapore Exhibition & Convention Bureau, will be held at Sands Expo and Convention Centre, Marina Bay Sands, Singapore from 21st October to 23rd October next week. Besides featuring hundreds of exemplary businesses from different sectors like Corporate, Leisure, MICE, Travel Technology and Responsible Tourism, this time the trade show will reveal a few new partners of ITB Asia that are making a difference in the Asia-Pacific, European and American markets.

ITB Asia 2014 Conference

ITB Asia was a major success last year and 2015 promises to be even bigger. Image Credit: ITB Asia

On the first two days, ITB Asia – the three-day annual trade show – will conduct sessions from exceptional leaders and visionaries from Ctrip, Airbnb, Agoda, Expedia, Tunia, TripAdvisor, Uber, Venture Republic Global and MakeMyTrip. These leaders will share their insights and experiences on trends and developments that can drive industrial growth.

Since the market as a whole is ever changing and dynamic, anticipating development trends of the global travel industry is a must! Keeping this in mind, GfK– a market research agency, will hold a session on how delegates can avail the best opportunities through the online and offline medium, thereby communicating frequently with the consumers and increase their profits. The cracking panel session will have experts from InterContinental Hotels Group, Marriott, Starwood and Travelodge talk in detail about the current and emerging industry trends.  There will also be sessions from Professional Travel Bloggers Association (PTBA) that will bring to light on how social media, blogs and e-mail marketing can be used in a beneficial way. Panel discussions on ‘Responsible Tourism’ will be held as well.

ITB Asia Keynote Speakers

Image Credit: ITB Asia 2015 Website

This year’s conference will also host new partners of ITB Asia from different sectors of the industry. Incentive Conference & Event Society Asia Pacific (ICESAP) will become a part of a half-day session that would elaborate on exploring key areas of interest from technology developments to workable solutions that can make meetings more useful and beneficial. KIT Group will highlight how global associations can further improve their relationships within the Asia-Pacific region. Global Business Travel Association will actively host ‘Business Travel Day’ that will focus on how businesses can wisely spend their money in the next two years.

According to the report, Katrina Leung, the Executive Director of Messe Berlin (Singapore), quoted,

“Every year, we plan our line-up around the trending topics within the rapidly changing market that is shaping the future of corporate, leisure and MICE travel. We address these topics by partnering with leading professional associations as well as bringing in forward-thinking speakers who are at the top of their game. These specially invited movers and shakers help set our agenda for each session, sharing insights into their own experiences and pitfalls to lead delegates into the next stage of their business and guide the progress of our industry.”

For more details related to this year’s ITB Asia trade show, you can read the official press release.

ITB Asia is a partner event of TravelRave 2015. Stay tuned for our live updates as we bring you round of news, interviews and more from Singapore.


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