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marketing campaign
Every TravHQ story on marketing campaign, newest first.
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How top airlines in the world use social media
From being held up on the phone for hours for customer support to making a beeline for social media handles to air grievances, the service industry has come a long…
Debarati Dasgupta -
Musafir.com ties up with Amazon India ahead of festive season blockbuster sale
As the festive season knocks at our door, the e-commerce giants take up our concrete time around these days. From Big Billion Days at Flipkart to Amazon Great Indian Festival…
Ketki Kumar -
Have you tried calling a Swede yet? The tourism campaign that went haywire somewhere
Have you tried calling a swede yet? The tourism campaign that went viral and kept doing rounds on the internet, up until it started getting trolled. This campaign connects callers…
Ketki Kumar -
Hong Kong’s “I never knew” campaign is a milestone in Influencer Marketing
Hong Kong Tourism Board has tied up with the creative agency Razorfish to generate its very first user- generated content (UGC) campaign, #DiscoverHongKong stories based on the influencers and travellers…
Ketki Kumar -
“There is nothing like a Viral Marketing Campaign” – Taranjeet Singh, Country Business Head, Twitter India
As travel marketers, we use the phrase ‘viral marketing campaign’ all the time. We often try to desperately push the brand or product and achieve big numbers. With the increasing…
Akshay Sharma
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