India’s largest domestic airline and one of the fastest growing low cost carriers, IndiGo has announced a partnership with Travelport to distribute all its fares and ancillary products. These fares and ancillaries will be available to all the Travelport customers worldwide. This is the first time IndiGo has associated with a GDS company. Travelport is used extensively by various agencies all over the world and would allow IndiGo to sell in new markets to new customers.
Commenting on the partnership, Aditya Ghosh, President & Whole Time Director, IndiGo said: “This arrangement with Travelport will allow us to reach new customers, both at home and overseas, in a cost effective manner without incurring the traditional costs associated with participating in global distribution platforms using old style industry mechanisms and instead, enabling our real time connectivity to the GDS platform via an XML API link.”
Derek Sharp, Travelport’s managing director, Air Commerce, said, “It is a testament to our product leadership, geographical coverage and customer engagement that IndiGo has selected Travelport as its global distribution partner. Today’s announcement is very good news for all of our connected travel agencies in India and around the world.”
With this strategic partnership, IndiGo will place its fares and offers on the Travelport platform. The distribution platform will fetch fares using API link. The prime advantage IndiGo will gain will be in terms of international travellers who will be travelling to India and then travelling along domestic routes. This would also help the airline gain more visibility and brand recognition as it continues to expand its route network in newer markets.