Analytics is one of the hottest topics in business and technology today. Whether it is about wanting to better understand and analyze customer buying patterns, leveraging electronic records to improve policies, or the hype around big data technologies – analytics are everywhere.
A clear vision of the desired business impact is a must to shape an integrated approach to data sourcing, model building, and final transformation. The ‘Power Panel: Managing the data life cycle – What are the critical success factors for unlocking crucial data insights?’ session at the Digital Travel Summit APAC, aims to do exactly that.
The panel will have Adisak Lamlaor, Director of Revenue Management, Anantara Sathorn; Chris Amenechi, Vice President, Pricing and Revenue Management, Copa Airlines; and Dilpreet Singh, Head of CRM and Business Analytics, The Oberoi Group. The session will be moderated by Daksh Sharma, Managing Partner, TravHQ. The leading digital event for travel, hospitality and leisure executives in the region, will be held from 17th April to 19th April at the Resorts World Sentosa in Singapore.
The three-day event will help participants learn how to take their digital, e-commerce and customer experience strategies to the next level with enhanced personalization at every touch-point. Combining inspirational case studies from pioneers with dozens of small-group, peer-to- peer learning formats, Digital Travel Summit APAC will deliver a practical roadmap for every challenge and opportunity that companies face.
The event aims to drive digital innovation by inspiring executives with AI-powered chat and conversational commerce that guides consumers through the purchase and planning process. It will help participants perfect customer experience, creating a seamless cross-device UX for customers’ evolving shopping habits.Through sessions, participants will also discover content that provides differentiation and real customer engagement, understand how to execute an effective omnichannel marketing strategy that both delights customers and increases direct bookings, and master mobile marketing.
Learn more about the event and register, here.
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