ITB Asia 2016 to set off an exclusive MICE day at Marina Bay, Singapore

By on May 4, 2016 | News

ITB Asia 2016, an annual trade show for Asian travel market, in its ninth year announced to showcase its strongest meetings, incentives, conferences, and exhibitions (MICE) line up-to-date with a full day conference programme dedicated to the growing sector.

announcement itb asia

This year’s instalment is structured by Messe Berlin (Singapore), will take place from 19-21 October 2016 at the Sands Expo and Convention Centre, Marina Bay Sands. New affiliations with high-flying industry titans such as the Society for Incentive Travel Excellence (SITE) and Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), as well as a renewed agreement with the Incentive Conference & Event Society Asia Pacific (ICESAP) will ensure delegates learn more about the latest news and innovations from thought leaders in their respective fields.

The inaugural MICE day at ITB Asia will be held on the second day of the trade fair i.e.; 20 October 2016 at a specially designed conference room, and will include sessions from a wide range of industry partners, covering a full spectrum of topical issues facing the MICE sector today.

“These dedicated sessions will provide real-world advice for MICE delegates, helping to keep them up-to-date on the latest developments in incentive travel and events and identify new business opportunities. As a leading platform for the travel industry, ITB Asia helps connect like-minded delegates to the latest industry trends,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organisers of ITB Asia.

cover itb asia

Managing Incentive Travel Programme is the theme for which SITE will conduct two sessions covering three pillars of incentive travel programme management- Deliver, Management and Services.

  • The first session goes by the name Incentive Travel Budget and Marketing will explore the fiscal and marketing challenges that managers and planners face. This course edges practical solution delegates can apply to their incentive travel programme planning.
  • The second session labelled ‘The Customer Experience and the Importance of Communication’ will showcase how a service culture and strong communication can impact the success of incentive travel management.

“SITE is delighted to be partnering with ITB Asia, not only to expand our footprint in Asia, but also to bring world-class education to this all important forum,” said Rajeev Kohli, SITE President 2016 and Joint Managing Director, Creative Travel Pvt. Ltd., New Delhi, India.

SACEOS will also be bringing their leading industry experts to the show, with a high-level dialogue session discussing the latest industry developments and their impact on the future of the industry. They will also arrange a co-located workshop to help build capabilities among the MICE sector. ICESAP will continue to work together this year as well after last year’s spectacular show. Two members of ICESAP’s Advisory Board including Bert Li from Amway China and Aileen London from Oracle Corporation will be speaking at this session.

A hybrid show, ITB Asia attracts delegates from across all sectors of the travel industry, including MICE, corporate and leisure companies. The show’s powerful line up of conference programme also helps to provide a holistic and comprehensive view of the latest trends, issues and opportunities in the sector.Last year, ITB Asia attracted close to 760 exhibitors from 73 countries, as well as 880 buyers and more than 10,300 attendees over three days.

For more details on ITB Asia 2016, visit their website.


Sign up for free to get the latest updates.