Africa World Airlines have taken a step forward as they revealed their inventory for the first time on a GDS platform as they choose Amadeus to be their companion in the same being their first GDS partner.
Travel agents could now have their clients log into Amadeus’s platform and get full access to AWA’s full inventory for flying to Accra, Kumasi, Lagos or even Tamale. As per the airlines, the travel agents have rather diminishing opinions of their growth. According to Amadeus’s blog post, the rise of AWA in Africa has been very substantial as they have a hold on the sub-regional market and also eyes the US.
Mr. Cheng Luo, CEO of AWA said: “We are well established in the Ghanaian market and are ready to expand our regional operations within the sub-region. Having entered into a commercial agreement with South African Airways to operate flights to the US, we are looking to use such alliances and collaborations to expand our network worldwide. The travel agency channel is a critical component to supporting our growth to reach more international travellers. We are pleased to partner with Amadeus to give the world’s largest network of travel agencies access to our fares.”
Ghanaian Airlines was established in 2012 with its base in Accra, Ghana.
“We are very proud to welcome one of Ghana’s most innovative airlines into our global travel community. This agreement offers AWA the most efficient and cost-effective means to partner with travel agencies so they can expand their reach to travellers both domestically and around the globe. It also ensures our travel agency subscribers can access the best and widest range of content so they can service their customers’ travel needs comprehensively”, commented Yann Gilbert, General Manager, Nigeria and Ghana at Amadeus.
Amadeus spans across 440 bookable airlines and is present in 195 markets including Ghana and elsewhere.