The Diwali festive season is occasion for people to gift their loved ones and what better gift than an experience to remember? Building upon this, MakeMyTrip has released a new digital campaign to put light on the travel gift cards on offer. With this new campaign, the company is also introducing its new celebrity brand ambassador, Diana Penty, a popular Bollywood actor. Previously, the company had also roped in Ranveer Singh and Alia Bhatt as its brand ambassadors to target the young audience the brand is attracting.
While connecting to the brand’s message of ‘Dil to roaming hai’ the campaign video builds on a conversation between a mother-daughter duo. The talk takes a turn as the mother expresses her travel wishes and the daughter surprises her with the travel gift card. While it tries to build on emotions, the product placement is quite obvious.
Speaking about the campaign, Saujanya Shrivastava, Chief Marketing Officer, MakeMyTrip said, “Our latest campaign focusing on our travel gift cards has been conceptualised keeping in mind that experience is now the new currency of indulgence and leisure travel as a gifting solution is indeed aspirational, affordable and accessible. Through our new campaign, our aim is to help build awareness amongst our TG about our gifting solution and how through the MakeMyTrip travel gift card they can help unleash the travel ambitions of their loved ones by gifting them an experience that is ideal and cherished.”
Gift cards have gained popularity over the past few years with the rise of e-commerce in Indian market. Players in the e-tailing space have pushed them aggressively and the move should allow the OTA to boost the numbers with its array of custom travel gift cards.