MakeMyTrip has invested an undisclosed amount in Bengaluru-based Bitla Software.
Bitla Software is a travel-focused technology provider with SaaS, cloud and mobile-based solutions to help customers expand their businesses.
The company’s technologies are widely used domestically and internationally by bus operators, bus GDSs, online ticketing portals, hoteliers, holiday tour operators and cargo and logistics companies.
It will use the latest fundraise to rapidly develop and expand its suite of travel focused technology products, said Dasharatham Bitla, Founder & CEO, Bitla Software.
“We look to foster faster innovations in order to accelerate growth in these travel segments. Our latest investment in Bitla Software is aimed at providing an extensive suite of technology products and solutions for the bus and hotel supplier ecosystem which will further strengthen our market position,” said Deep Kalra, chairman of MMT.
This is firm’s sixth investment in the tech space. MMT’s bus ticketing business has witnessed a strong momentum, with a jump of 55 percent year-on-year in the fourth quarter. Post its merger with Ibibo, the MakeMyTrip group, which is listed on Nasdaq, has been spending significantly on customer inducement and acquisition.