The plan for the trip

It had been two years since we last went for an outing. We were feeling a bit suffocated, to be frank. My brother suggested a trip to the wilderness of any good outstation location. My mother was adamant to take a trip to the southern region of India this time around. A light bulb went on in my head, and I planned to merge both their ideas. I have a little niece who was excited at the thought of visiting a jungle and it was on me to find a suitable place now. Surfing through the internet, I found that Parambikulam National Park, located at the South-Western Part of India, and I found it to be a good place that had the combination of all these features.

The Arrangement
We reside in Kolkata which is quite far from the Western Ghats. The way to reach Palakkad is to first go to Coimbatore by flight or by train. As we had planned our trip three months earlier, it was easy for us to get the flight tickets at a cheap rate. We had to go to Coimbatore Airport and from there to Palakkad by cab. I booked our tickets for the flight from Kolkata to Coimbatore and back. We had booked a cab from Coimbatore with an experienced driver. The driver was a local and also knew Hindi well. We decided to book a cab for the other places later, once we reach the destination. A hotel was booked in Coimbatore with two rooms to give shelter for the tour to our entire family. It was decided that keeping Coimbatore as the base, we shall take a trip to the other places of interest.

Visited places
The places to visit in the area are Palakkad Fort, the Hanuman Temple, Malamphuza Dam, and Malamphuza Rock garden, and obviously the Tiger Reserve at the Parambikulam National Park.

Parambikulam Tiger Reserve
On the second day of our visit, we booked a convenient and reasonable Palakkad taxi service to take us to the Parambikulam National park. We were engrossed to see the variety of flora and fauna. I had a narrow squeak as a snake jumped from the twigs and leaped past me when I got out of the cab. I hurried inside. It was a mixed feeling of thrill, excitement, and fear. From our taxi which was covered on all sides with thick glasses, we could see the tigers and deers moving at a distance. Our taxi came amidst a flock of wild boars and got stuck. We returned with the fragrance of the jungle intoxicating our senses and the wilderness soothing our eyes.

The main aim was to see tigers in the National Park. Our driver took us to a spot from where we could see the tigers basking at a distance., The roar from the distance gave a thrill through my spine. Wilderness, beauty, fear of danger mingled to give a mixed joy.

Malamphuza Dam
The third day was a visit to Malamphuza Dam. The Dam is situated on a huge and tranquil lake which is an extension of the Malamphuza River, the water reservoir of the state.  A beautiful garden adorns the front of the Dam. The garden is well maintained and has beautiful water fountains. Visualizing the Dam brought in a sense of loftiness and tranquillity to the mind. The sound of the water was soothing to the nerves.

Palakkad Fort
The last day of our visit was the Palakkad fort – the fort of Tipu Sultan built by his father Haider Ali is a glory in itself to experience. The fort is a quiet and beautiful old architectural built up, preserved by the Archaeological Survey of India. It is well kept for alluring tourists. Inside the fort, on a hillock is the Hanuman Temple which has beautiful inner decorations. We spent hours inside the fort admiring the old grandeur and the beauty of the temple.

The return with a satiated heart
Finally, it was our time to return. We came home with a fulfilling sense and rich experiences taken from the natural beauty and grandeur of the antique architecture. The scenic beauty will last long to nourish the mind and replenish it in moments of tiredness.

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For the second time in a row the Hospitality Sales and Marketing Association International (HSMAI) and ITB China, set to take place from 15 to 17 May 2019 in Shanghai, have joined together to promote education and professional development in the hospitality industry. HSMAI is a 90-year old, global, non-profit association with more than 7.000 members committed to growing business for hotels and their partners. It has recently recruited Asia’s top hotel revenue managers to join forces to produce a training program that underpins a new online industry education platform. Appropriately, on 17 May the dedicated Education & Job Day is being held for the second time at the ITB China Conference 2019. It is focusing on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.

HSMAI will be conducting a session in the presentation hub on 17 May 2019 starting at 10 a.m. covering the topics of Revenue Management, Data Intelligence and Hotel Sales Distributions. These topics form part of HSMAI’s Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. It is a unique opportunity to preview the online course which is available to the HSMAI Academy at https://hsmaiacademy.org/certificate-in-revenue-management-hospitality/. The session is free for all ITB China attendees.

“HSMAI have been busy updating our current courses and developing new education and courses to assist hotel professionals to grow their careers. In 2019, we’ll be developing new programs for hoteliers to continue their learning in digital marketing, distribution and managing commercial functions”, says Jackie Douglas, President HSMAI Asia Pacific.

One of the HSMAI volunteer Board members, Huilian Duan, President of the HSMAI Greater China Chapter Board, urged her industry colleagues to get behind the education: “All Sales, Revenue and Digital Directors should be certified in their respective fields. Only HSMAI can offer a global certification for industry experts including General Managers.” Ms. Douglas says Revenue Management offers excellent career opportunities and is becoming increasingly diverse. “All our education is developed by hoteliers for hoteliers, so we can deliver what the hotel leaders themselves have determined.

The comprehensive 10-course program of HSMAI’s education platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business intelligence and marketing.

David Axiotis, General Manager ITB China: “I am very happy to continue our partnership with HSMAI to assist in bringing more practical, relevant education to the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the portfolio of our second Education & Job Day.”

HSMAI provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue and is an individual membership organization, comprising members in 31 countries and 60 chapters worldwide, including the Asia Pacific region.

Trade visitors can register for ITB China 2019 at reg.itb-china.com.

You can obtain your accreditation for ITB China at reg.itb-china.com/portal/?lng=en now.

About ITB China and the ITB China Conference

ITB China 2019 will take place from Wednesday to Friday, 15 to 17 May, at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. ITB China is a three-day business to a business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel with the show and is co-organized by the leading conference organizer TravelDaily (www.traveldaily.cn).

About ITB Berlin, ITB Asia and ITB India

First launched 53 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last eleven years Messe Berlin has successfully organized ITB Asia in Singapore. Boasting more than 1,000 exhibitors from 127 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show. Messe Berlin will be organizing the inaugural ITB India in 2020. The 3-day business-to-business travel trade show and convention will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. The show will bring together industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors.

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