Singapore Tourism Board along with MasterCard to promote a tourism campaign they have planned to lure Indian travellers to the destination. The campaign features father-daughter duo Anil Kapoor and Sonam Kapoor encouraging the #FulfilAPromise initiative to the audiences.

MasterCard and the Singapore Tourism Board aims to target the Indian travellers growing in numbers to propel their annual vacation to the international destinations. They are swarming the social media with #FulfilAPromise so that Singapore is kept as a preference on the bucket list of visiting places.

“With summer vacations on the anvil, consumers in India get ready for the upcoming holiday-travel season. We wanted to bring the best of experiences and delight for our cardholders that truly money cannot buy. Experiences like such can be shared and enjoyed with people who matter to you,”

said Mr. Parag Bhatnagar, Vice President, Marketing, South Asia, MasterCard.

The campaign concludes on 6^th May 2016. It requires you to share your experiences as a MasterCard holder on MasterCard India Facebook Page or/and Singapore Tourism Board Facebook page on how you have fulfilled promises to your families. One grand prize winner of the campaign will get a curated stay experience in Singapore and 10 minor reward winners will be awarded a three night’s getaway in Singapore. The minor rewards will be announced for every week of the campaign period and a grand prize winner will be announced in the second week of May 2016.

Few thoughts this campaign drives:

#1 Instilling emotional connect

The hectic life demands us of so many things. One that’s almost ignored and kept on the backseat is spending quality time with our loved ones on the grounds that will understand. The campaign takes the for-granted spirit of working parents and instils in them a promise that should be fulfilled. The card holders will win a handsome and exciting vacation in Singapore to fulfil their promise. Spending quality time with the ones who deserve the most attention. Enough said.

#2 Exclusive MasterCard privileges

This comes down to market the experiences that money-can’t-buy theme stands by. The MasterCard holders will have access to various privileges designed and shared with people who matter to them.  MasterCard’s Priceless Singapore will connect people with their passions –shopping, travel, food and entertainment – and gives select access to a collection of exceptional experiences across the city.

#3 India is a growing market for APAC tourism industry

Encashing on the recent numbers provided by the MasterCard Asia Pacific Destinations Index (APDI) that stated that APAC is a fast growing tourism economy, Indians hoarded the destination with numbers of travellers increasing steadily. It crossed a million mark in 2015 with respect to the influx of Indian tourists. Singapore Tourism board hopes to keep the rate steady with this marketing campaign.

Singapore Tourism Board has established few other campaigns to promote the destination very actively. Its last one, Singapore Invites, was based on similar lines; Connecting families to enjoy their experience in Singapore and live their Singaporean dream. This one, however, captures the woes of a working parent and how they are unable to fulfil their promise to the little ones. The veteran actor, Anil Kapoor spoke about how the initiative is creating a surge of responsibility amongst all these people. The daughter, Sonam Kapoor, reminisces how she regretted as a kid that her father couldn’t take out enough time for her. She furthers that campaign aims to establish that lost bond of communication amidst parents and children.

Singapore is at a threshold of booming tourism where various cultures and eclectic lifestyle infuse.  According to data from the Singapore Tourism Board, Singapore received over one million Indian travellers last year, an increase of 7.4 per cent travellers from 2014. MasterCard’s partnership with STB is to boost the experience of MasterCard cardholders travelling to Singapore.

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Singapore is an amazing destination and surely sits on the bucket list of many. Singapore Tourism Board, came up with a unique travel campaign called ‘Singapore Invites’ giving people a chance to live their Singapore dream. This campaign is about showing an extraordinary glimpse of Singapore, reconnecting and sharing precious memories with families and friends and winning a chance to enjoy the beauty of Singapore with the loved ones.

To win a dream experience in Singapore, the interested participants will have to share the names of the persons they want to invite and how they wish to experience Singapore with them. 25 wishes will come true!

Creating the ‘Singapore Invite’ is simple:

1. Upload a photo depicting the dream experience in Singapore.
2. Share the names of the invitees and why the dream experience is meaningful to the participants within 150 words.
3. Submit the entry on Instagram using the hashtag ‘#SingaporeInvites and ‘#’ followed by the country of residence. Alternatively use this link to submit your entry.

The video below by YourSingapore might give you some inspiration for your entry:

The contest is open globally and the participants can invite a maximum of 3 guests. There is no limitation to the number of entries by the participants. The chances of winning increase by sharing the entries on Facebook and getting more engagement. This contest will end on 6^th December 2015 and the winners will be notified via mail later. 25 lucky winners will receive return air tickets to Singapore, 3-night accommodation and chance to live the dream experience in reality. You can find more details about the campaign here.

Singapore often keeps hosting campaigns to invite more travellers to the country. Recently, Singapore Changi Airport hosted the #UnlockCelebrations contest to join the Indian festive season celebrations.

Do tell us what you think of this new campaign by Singapore.

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The Singapore Tourism Board on October 21 launched a comprehensive suite of digital and mobile services for the Chinese market. Chinese travellers form a large volume of inbound tourism for Singapore and thus it is a significant market for them. The new services will make it easier for the Chinese travellers to look up information about Singapore. To do so, STB has joined hands with four different partners, online travel services Alitrip and Tuniu, and social review websites Mafengwo and Dianping. These partners will curate and distribute compelling content about Singapore to promote Singapore as a destination among Chinese travellers.

(From left) Mr Edward Chew, STB; Mr Anson Ling, Baidu; Mr Donald Yu, Tuniu; Mr Lionel Yeo, STB; Mr Lu Gang, Mafengwo; Mr Tony Duan, Alitrip; Mr Leong Yue Kheong, STB; Mr Tang Hao, DianPing; Mr Quek Choon Yang, STB and Ms Low See Peng, STB

(Image credits: Singapore Tourism Board)

WeChat is very popular in China and a large number of brands use the service to engage with their audience. To cater to the Chinese travellers, STB has also launched a YourSingapore WeChat account. Baidu also offers services similar to WeChat with Baidu Connect. STB will use it along with WeChat so that the travellers can have real time location based services on their smartphones.

Mr Lionel Yeo, Chief Executive, Singapore Tourism Board said: “The digital and mobile revolution has drastically changed the way visitors research for and consume travel products, and underscores how we much stay ahead of the curve to adapt to the changing needs of our visitors. Only by doing so, we are able to ensure Singapore remains top of mind as a destination. Visitor centric experiences and marketing are both integral to our drive towards quality tourism; this expansion of digital services for China is a strong illustration of our commitment.”

The new partnerships and marketing activities won’t affect the existing channels. STB will continue to conduct its regular trade marketing workshops with the local industry to give digital platforms a boost.

With this new partnership with Alitrip, Singapore will have a dedicated Alitrip microsite. Leveraging Alibaba’s eco-system and big data, Alitrip will be able to curate the best offerings for the travellers thus allowing them to select products that best suit their preferences.

The MOU signing took place during the ITB Asia which is a part of TravelRave. You can find more stories from TravelRave here.

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The Diwali festive season is here and many Indian travel brands are lining up offers and contests for the consumers. Last month, the Singapore Changi Airport joined the celebrations with #UnlockCelebrations contest. With this contest, they are giving away travel goodies to the winners every 2 days and 2 grand prizes. The grand prize is an all-inclusive trip to Singapore for two.

Participating in the contest is pretty simple. Every second day, they put up a different question on the #UnlockCelebrations contest page on their website. The questions are accompanied by a hint to further boost participation. After answering, the participants have to share the same on their Facebook page. The list of winners is displayed on a separate page on the website.

The contest website looks superb with beautiful images and a tiled interface. Through this contest, they are not only getting the attention of more Indian travellers but also highlighting some of the prominent factors that differentiate Changi Airport from most of the other airports around the world. The contest is open for Indian residents only and will be running till the midnight of October 20, 2015.

Changi Airport, one of the largest transportation hubs in Southeast Asia, has often been touted as the best airport in the world. It offers hassle free experience and wide range of entertainment options for the travellers. The airport has won hundreds of awards in years of its operation and it has a reputation for being the benchmark in airport service quality. They are very active on social media platforms and often keep hosting similar contests to promote the destination.

Participate & stand to win a fly-cruise package for two to Singapore! http://t.co/0T0TSLyl0O #UnlockCelebrations pic.twitter.com/lkDKFvv1bn

— Changi Airport (@ChangiAirport) September 21, 2015

You can participate in the #UnlockCelebrations contest on their website here. Don’t forget to like their Facebook page to participate in the contest.

TravHQ Take

The #UnlockCelebrations contest will help Changi Airport strengthen its position as an airport which embraces digital platforms. Singapore replaced Thailand as the top choice for Indian outbound travellers and with the increasing number of travellers this campaign will play a significant role. Many other destinations are trying to lure more Indian travellers by setting up tourist offices in India and hosting various campaigns. This contest will help them get the attention of Indian travellers with the connect to Indian festivals and also help in highlighting the amazing experience Changi Airport offers.

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