The leading global event for the travel industry – World Travel Market London – commenced on 2^nd November this year. This 4-day programme features more than 100 events with 145 hours of insightful and inspiring content from diverse topics and sectors.

To give you a glimpse of the interesting sessions that will take place today and tomorrow, we have hand-picked a few of them mentioned below:

Focus on your hotel guests and secure your hotel’s future

With the rise of OTAs as middlemen, hoteliers face constant struggle to build customer loyalty and instill repeat stays among guests. According to a report more than half of the hoteliers agree that repeat bookings are essential for the future of hotels.

Maarten Plesman, the Vice-President for Europe, Middle-East and Africa at Revinate, will be speaking on how companies can control technology to improve loyalty and increase revenues for their businesses. Maarten has had 15 years of experience in high tech industries of USA and Netherlands.

(For more details on this session, click here)

Content as a Technology: Automated Decision Making for Localised, Personalised Content

Content in digital platform is mostly viewed just as a set of words, pictures and videos. Taking a step forward, Kevin Ashbridge will bring to light that how companies must treat “content as technology”. Through a bunch of case studies from the travel industry, he will showcase that how content creation can be automated with key cost saving decisions available in every step and to deliver only the important, localized and personalised content to the travellers.

Kevin Ashbridge is the Account Director of SDL – a leading brand that offers global customer experience solutions to its clients. He delivers customer experience vision through content and translation strategies, social intelligence mining, e-commerce systems alignment etc.

(For more details on this session, click here.)

Pitches by eminent travel startups that are making a mark in the travel industry

Moderated by Nick Hall of Digital Tourism Think Tank, this 2-hour session has been divided into two parts for the attendees. In the first part of the session, the former startups will discuss about the travel industry and the future opportunities in it. There’ll be speakers from the well-established firms like TourCMS, Tnooz, Hailo, 33entrepreneurs and Tel Aviv Global. In the second part of the session, travel startups will be given 7 minutes to introduce their businesses to the rest of the attendees of the session.

Few speakers who will participate in this session are: Alex Bainbridge of TourCMS, Kevin May of Tnooz, Anhel Alickovic of JustPark etc.

(For more details on this session, click here.)

How to collaborate with travel bloggers and create a compelling marketing campaign

This session has been divided into two parts as well. In the first part of the session through case studies, the speakers will disclose how to work with the bloggers and online influencers effectively for a successful, impactful and cost-effective marketing campaign. The second part of the session will focus on how to become a professional travel blogger with discussions on blogger-industry relationships.

The speakers of this session will be Keith Jenkins, Melvin Boecher and Nicholas Montemaggi of iambassador and Mariette du Toit of Helmbold Destinate.

(For more details on this session, click here.)

To know more about the different sessions taking place in WTM London 2015, visit its webpage.

The post WTM London 2015 holds sessions for startups and other businesses appeared first on TravHQ.

This year is almost drawing to a close and the new year 2016 promises to be an equally exciting one for the entire travel industry. But before you start brainstorming for next year’s marketing plans, do check-out some very interesting events set to take place in the final half of 2015. Some of these events will attract thousands of attendees from across the globe. There are summits around travel technology, hotel tech, travel blogging, hospitality marketing and much more.

Most of them require pre-registration and in some-cases don’t be surprised if slots are already sold-out by now.

So let’s get started with our list of must follow travel industry events before you bid adieu to 2015:

1. #SoMeT15US (Social Media Tourism Symposium) – October 14-15 2015, New Orleans – US

Taking place in the west, Social Media Tourism Symposium, also known as SoMeT, is a conglemeration of destination marketers & destination brands where ideas for the future of travel industry are shared & discussed. Each year, the conference takes place in Europe, Australia and U.S. Also read: 5 Tweets from #SoMeT15AU that caught our attention.

Why attend? For the love of Social Media. For latest updates, follow the #SoMeT15US hashtag stream on Twitter.

2. TBEX Asia’ 15 (Travel Blog Exchange) – October 15-17 2015, Bangkok – Thailand

Image Credits: TBEXConf FB page

Yesterday, we had carried a story about TBEX, the world’s largest gathering of travel bloggers, social influencers and industry professionals. Later this week, TBEX Asia 2015 will take place at the Queen Sirikit National Convention Centre in Bangkok. The event is a must attend for everyone into marketing & communications industry. It presents a fantastic opportunity to listen to expert travel bloggers across the globe, network & explore possibilities. Read more here.

Why attend? For the love of Travel Blogging. Follow the #TBEXAsia hashtag stream on Twitter for latest updates.

3. TravelRave 2015 (Asia’s Premier Travel & Tourism Week) – October 19-23 2015, Singapore

Image Credits: Hotel Tech & HMS Summit 2014

In the second-half of October, the action shifts to Singapore for TravelRave2015. If you have been reading our coverage of Web in Travel and Hotel Technology Conference, you can imagine that’s it going to be a really crazy week in Singapore. Infact, TravelRave has much more to offer. You can also participate in ITB Asia, happening at the Sands Expo and Convention Center.

Why attend? With so many events happening inside a week, you know the reason to attend this event. Highlight: Watch out for our live coverage & updates from TravelRave 2015.

4. WTM London (World Travel Market) – November 2-5 2015, London – Great Britain

Come November and all eyes will be glued towards London, as the World Travel Market gets underway in the first week. With a gathering of over 50,000+ attendees and 186 countries WTM presents the right kind of opportunity to show case your company’s products & services.

Special Attraction: For all travel marketers, the Travel Tech Show at WTM, promises to be one of the most exciting events.

World Travel Market 2014, ExCeL, London – Travel Tech Theatre – Thought Leaders and Innovators

5. Digital Travel Exchange Asia – November 16-18 2015, Bangkok – Thailand

Image Credits: DIA Tourism Facebook Page

Bangkok will come to centre-stage once again in November, when it plays host to Digital Travel Exchange Asia. The 3 day event will have a combination of hotel and travel marketers for Digi.travel Thailand Conference & Expo, HSMAI’s Digital Marketing Conference and the 3rd Annual DIA Awards Asia.

Why attend? With tailored programs for Asia pacific travel industry & hotel marketers, this program is a must attend for anyone in the APAC region.

Highlight: TravHQ is the media partner for this event.

6. The PhocusWright Conference, November 16-19 2015, Florida, USA

PhocusWright, a leading research powerhouse in travel industry will bring a 4 day world-class conference having an impressive line-up of speakers, cutting-edge workshops and endless networking possibilities. The event will also present attendees, an opportunity to discover the new wave of travel industry innovations.

Image Credits: PhocusWright Media Assets

So this completes our line-up of some amazing events in the remainder of 2015. We do hope you will find this list useful and will be attending some of these events in person. If you do know any events that we may have missed, please share them with us.

The post Hello, Travel Marketers! Here is your list of must attend events before you bid adieu to 2015 appeared first on TravHQ.