The slow mobile internet speeds and dependence of a large number of users on mobile devices means that internet companies have to prepare for the worst in India. The problem of slow internet is further magnified with the spotty mobile internet service across many parts of the country. To deal with that, Via.com has launched a Lite version of its website for mobile browsing. The version takes a minimalistic approach to speed up the browsing experience significantly on mobile.

According to Via.com, Via Lite loads six times faster than the standard version to provide better experience while retaining functionality. The entire browsing experience on mobile is much faster, flight search deserves special mention. Not only is it very fast but some of the UI features like fare calendar right at the search page eliminate the need of multiple searches, thereby speeding up the entire booking experience. The Lite version has been live since last week and the company has observed a boost of 200 percent in mobile bookings since then.

According to Varun Gupta, CTO, Via.com, this feature is primarily for consumers using slower internet connections. “With powerful features like push notifications, offline access, add-to- home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a frictionless and highly engaging experience on the mobile web.”

This move also reinforces the fact that despite the aggressive push by brands, in travel or otherwise, mobile web is a significant piece in the equation. It holds even more relevance in travel as it is not a very frequent activity for most people and they would not prefer to keep the app for an annual or biannual booking.

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Established in 2006 as flightraja.com, Via.com has covered great distances since its inception. In the highly competitive online travel market, Via.com proudly claims to be the only travel e-commerce company which is consistently profitable. Over the decade, the company has built a presence across six countries: India, Philippines, Indonesia, Singapore, Thailand and UAE.

With the 10^th anniversary, Via.com is looking to further expand the reach of its B2C business. In order to celebrate the anniversary and reach out to new customers, the company will be launching a five day sale starting July 22 till their anniversary on July 26. The deals will be available on all the travel services sold through Via.com including flights, hotels, buses and holiday packages.

Swaminathan Vedaranyam, Chief Executive Officer, VIA

Talking about the upcoming sale, Swaminathan Vedaranyam, Chief Executive Officer, VIA said, “The core DNA of our company is to add value to the user’s experience. We are giving them a platform to explore various deals across all our channels during this period. We aim to tap users for immediate travel and upcoming holiday season. Our 10 th Anniversary Sale will provide offers and discounts across flights, hotels, buses and holiday packages.”

The five day sale will also be accompanied by social media campaigns on different platforms. With the upcoming sale, they are expecting 50 million users with 200 percent rise in number of transaction during the period. The company is also expecting a significant increase in number of app downloads which has been downloaded close to a million times now. You can find more details on their website via.com.

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