For the 7th time, ACE of MICE exhibition by Turkish Airlines brought together congress, meeting and event industry professionals at Istanbul Congress Center between 22nd – 24th January 2020. The event provided the industry professionals with a unique MICE experience and offered opportunities to bring together the sector’s stakeholders to discuss the sector’s problems, solutions, opportunities and collaborations.

The ACE of MICE event was supported by Turkish Airlines as the main sponsor with TÜRSAB being the main strategic partner. The event experienced a participation from 230 International buyers and 15,000+ visitors from 54 countries over 3 days.

The opening ceremony of the event was addressed by Özgül Özkan Yavuz – Deputy Minister of Culture and Tourism, Ahmet Hamdi Usta – Deputy Governor of Istanbul, Bahadır Yaşık – Member of the Board of the Istanbul Chamber of Commerce, Emre Menevşe – Senior Vice President Sales of Turkish Airlines, Firuz Bağlıka – President of TÜRSAB and Pervin Zeydanlı Yalazan – General Manager of Istanbul Congress Center. In one of the statements made by Özgül Özkan Yavuz, he said we are working hard towards enhancing the tourism sector so as to achieve our goal of 75 million tourists and 65 billion dollars of tourism income by the year 2023. Bahadır Yaşık stated that Istanbul is the world famous and ancient city with many prominent features. He added that after some unfortunate events in the country, the tourism sector declined drastically. However, the country saw an increase of 40% in 2018 compared to previous years and 2020 is looking more positive.

For the first time ever in the world, production giants including Matt Steinbrenner – Art Director of Oscar Awards, Ola Melzig – Eurovision’s Production Director, and many more from all the over the globe came together on the stage of Vestel Production Talks and shared their experiences. An event designed with the motto – “Master of Production Meets in Istanbul” and sponsored by Vetsel, focused on discussing the future of production industry.

In addition, the Istanbul MICE summit conference shed light on the future of the MICE sector. Topics like “Things to do to make Istanbul a leading MICE destination” moved to the agenda for the first time in the summit. The summit was moderated by Volkan Ataman, President of the Tourism Media Group, focused on the subject deeply in 5 different sessions. In the session moderated by Cemil Hakan Kilic – General Manager of Istanbul CVB , London CVB Director – Tracy Halliwell, Geneva CVB Director – Didier Allaz and Prague CVB Director – Roman Muska shared their success stories with the participants.

Along with the business meetings, the entertainment night started with the Bosphorus tour where national and international hosted buyers, exhibitors, speakers, media, and international MICE association heads were invited. An unforgettable night was accompanied by video mapping shows, music groups, DJ, dance performance and surprises.

The 7th edition of ACE of MICE was a huge success with MICE industry participating from all over the globe. The 8th edition of ACE of MICE exhibition by Turkish Airlines will be from 10-12 February 2021. We are looking forward!

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The upcoming ACE of M.I.C.E. Exhibition is a 3 day event being held from 23rd February to 25th February 2018 at the Istanbul Congress Center (ICC) in Istanbul, Turkey. We spoke to the President Mr. Ataman on his views about the upcoming exhibition.

The Travel-Tech Integration in ACE of M.I.C.E. Exhibition by Turkish Airlines 2018 
The world’s third largest MICE (Meeting, Incentive, Congress, Event) exhibition ACE of M.I.C.E. Exhibition by Turkish Airlines will take place on February 21-23, 2018 for the fifth time at Istanbul Congress Center – ICC on a 5.000 sqm net stant area with the motto of previous year: “MICE Industry Convenes With All of Its Colors!”. ACE of M.I.C.E. Exhibition by Turkish Airlines will gather MICE professionals and global MICE industry for the fifth time this year and contributes vastly to Turkish MICE industry. You can find everything you need for your organization at AME’18 with its 750 hosted buyers from 40 countries, almost 9.800 B2B appointments, 220 national and international exhibitors, about 100,000 US dollar worth global media coverage value, 160 sponsors & partners, 20 sessions, 35 speakers and 15.000+ national and international visitors.

Our exhibition is Turkey’s most extensive B2B event which has a perfectly functioning B2B online appointment system. Face-to-face interaction with high-level decision-makers and influencers of the industry will allow you to connect with new and existing customers under one roof. MICE Industry Professionals, Associations / Societies / Federations and Corporate Companies can be hosted buyers at AME. In addition, the “Business Network Night” on the first day of the exhibition will provide a chance to build new business contacts and you can enjoy the branded “AMEzing Party” on February 22nd after dinner on a Bosphorus boat tour with the peerless Istanbul view.

AME’18 comes along with innovations like TECH ZONE, which will include event technology exhibitors and latest trends both in Turkey and in the world. Brands from USA, UK, Belgium have already taken their places. Speakers’ Corner will also be located close to the ZONE. There will be many sessions related to 2018’s event technology trends and brand new technological developments such as virtual reality/augmented reality, wearable technology, meaningful use of data, event software and flexible display technologies. While the event and meeting industry are preparing for the year of 2018, you will have the opportunity to meet the professionals of the global MICE technology industry in the first quarter of the year.

Contributions and benefits of ACE of M.I.C.E. Exhibition by Turkish Airlines
ACE of M.I.C.E. Exhibition by Turkish Airlines is the third largest MICE industry exhibition of the world and it aims to promote Turkish MICE industry and increases the awareness on the industry. While it promotes Turkish MICE industry’s strong shareholders to global MICE market, with its hosted buyer program it also makes sure that the industry is sustainable and new events are won for Turkey. Our motto is “MICE Industry Convenes With All of Its Colors!” and we gather all professionals of Turkish MICE industry and let them argue on the issues of the industry with panels and seminars. ACE of M.I.C.E. Exhibition by Turkish Airlines is organized in order to gather and increase.

ACE of M.I.C.E. Awards 2018 preparations and new categories
The 6th ACE of M.I.C.E. Awards will be organized on April 9th, 2018 at Zorlu PSM/Istanbul. This organization aims to guide the sustainable growth of congress, meeting and event operations and to create a will of achieving perfection for sector companies. This is the one and only Oscar-like award ceremony organization of the sector and it has the goal of increasing awareness on Turkey MICE sector globally. ACE of M.I.C.E. Awards has 4 main and 26 sub-categories which are: “Events, Event/Meeting Management Companies, Meeting Support Companies and Project Implementations and Meeting Hotels”. The applications will be open on October 2nd 2017 – November 10th 2017 and will be on miceoduller.com website.

ACE of M.I.C.E. Awards 2018 has new categories within after making long conversations at ACE of M.I.C.E Awards Brainstorming Meeting and they are: “Best Event Adaptation, Best Concert, Best Roadshow, Best City Hotel Which Provides Best Meeting Service, Best Meeting Service Beach Hotel, Best Conference Hotel, Best Event Technology Application. We added a new category which we really care about: “Best Social Responsibility Project.” With this category, both agencies and corporations will be able to apply. Application fee of the competing projects will be 50 percent discounted and if the project wins, the fee will be given to the current project.

Turkish MICE industry review and what can be done for more
Our country and especially tourism and MICE industries here have been through a lot. After this period, we are now getting back together and ready to stand up. Even though we can feel the effects of those times, the industry has high hopes towards 2018. If 2018 will be as positive as we think, we will be able to increase the capacity of our industry and move our ranking even higher. Our foreign guests in ACE of M.I.C.E. Exhibition by Turkish Airlines told us that they believe in the potential of our country and they think of our industry positively. At this point, as an industry, we need to stand together and I believe that Turkish MICE and tourism industry will be able to get up very soon than we expect.

New projects
M.I.C.E. Magazine is being published regularly for the last 11 years and eventturkiye.com website is continuing its online operations. We have renewed the design and content of both publications this year. eventturkiye.com is prepared by an exclusive and experienced team who are aiming to set up sector’s goals higher and to make the agencies describe themselves in the best way they can. Within the website, you can find; an event calendar, sectorial news, events, world news, interviews, research, columns and all updates on MICE sector. The site is known as the home page of Turkish MICE industry. TMG will bring together the global MICE industry with the micemap.com web portal, which will be The Group’s 2018 project which is the global network of the industry. With the digital platform to expand and change the perspective of MICE professionals around the world, everything about the MICE industry will be in your hands.

In addition, I would like to talk about a new association which relates to Turkish MICE industry and we are very excited about it. TETKİD was established in order to gather event managers of corporate companies and to set the standards and service-buying criteria of Turkish MICE industry, the association has the aim of raising the standards of Turkish MICE industry’s general structure. In the long run, TETKİD aims to gather all shareholders of Turkish MICE industry and become a union. The association has the goal of raising the awareness of brands, event companies and suppliers with a global perspective and informing them on the innovations of the world by educating them. You will soon start to see the positive effects of TETKİD all around the MICE industry. Please follow www.tetkid.com to stay updated on the association.

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Quite often you want to evaluate your brand’s performance against competitors and want to judge how your content is faring. In the context of social media, competition evaluation applies to both organic and paid content. To help you out, leading social media analytics company, Socialbakers has come up with a new feature: Promoted Post Detection. Through it, the marketers can compare their competitor’s interactions from organic and promoted posts.

It is widely known that brands are paying for a vast majority of their reach on social media platforms like Facebook, Twitter, Google+ etc. The airline and aviation industry is no different, when it comes to promoted content. If you go by data, 14% promoted posts have contributed to approximately 14.8 million interactions (48% of total 31 million interactions).

(Image: Air Berlin B737-700 Dreamliner D-ABBN by Wikimedia Commons)

Promoting the right posts for maximum engagement is an art to learn as putting money behind every post will prove expensive and unproductive. The story by Socialbakers talks about the contemporary competition that exists within the Airlines industry. The graph below indicates that Turkish Airlines and Qatar Airways have had the highest percentage of interactions in the group.

Image Credit: Screenshot taken directly from Promoted Post Detection in Socialbakers Analytics

Turkish Airlines promoted 14% of their content which is 90% of the total interactions, i.e. their paid post received 55 times more interactions than their organic posts. Qatar Airways performed brilliantly too! 20% of their posts were promoted and they obtained 68% of the total interactions. This is 8 times more interactions than the organic posts.

At the first instance, we might conclude that Turkish Airlines and Qatar Airways are the best in the league. But is this true? Another graph below by ‘Promoted Post Detection’ feature, shows the two real winners of the promoted social media posts in terms of number of interactions.

The graph clearly points out that Turkish Airlines is achieving the largest amount of interactions. KLM is promoting fewer posts but achieving the 2nd largest amount of interactions comparatively. What’s the reason behind its success is also available in this new feature.

Promoted Post Detection will prove beneficial since it will find out for you which post has performed the best. Hence, it can be promoted at the most effective times and to the appropriate audience. There are even markers that will indicate whether the paid posts of the past have performed well or not. If your post has not done well, you can change a few variables of the newly paid posts to try out what works with your audience and makes your spend more effective.  

These details will really assist the players to set the path for paid content. Imagine the application of this feature for hospitality industry, DMOs and other travel startups. Certainly, the usage of Socialbakers Analytics looks quite bright in our opinion!

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