Treebo, a leading budget-hotel startup headquartered in Bangalore, has launched an innovative initiative ‘Friends of Treebo’ under which it would leverage crowdsourcing to audit the quality at its partner hotel properties. The initiative will allow them to get more detailed reviews about their properties from the visitors along with the regular audits by their staff. This would help them get an outsiders’ view about the hotels which will help them improve the service for other guests.

To further promote this initiative, Treebo is offering freebies to individuals who sign up as ‘Friends of Treebo’ for completing quality audits. The ‘Friends’ can avail these benefits:

• A free of charge audit night
• An introductory incentive of 2 free nights at any of Treebo properties for every successful audit completed
• The first 10 people to complete 10 successful audits will enjoy all-expenses-paid vacations

By incentivising the audits, the hotel brand is attempting to motivate people to share more reviews and feedbacks. These reviews will help them measure the quality of their services and understand the general perspective of their customers.

Quoting on the same, Sidharth Gupta, co-founder of Treebo, stated:

“At Treebo, quality has always been our top priority. We are thrilled to be launching this one-of-a-kind initiative. There can be no better feedback on quality than from someone who has used the service. Guest feedback is of course helpful but it is post-facto. This initiative will give an independent and experience-based view on the quality being offered at each of our hotels, and to take quick preemptive actions wherever we find gaps.”

Elaborating on the ‘Friends of Treebo’ initiative, he added,

“Friends of Treebo is a tech-enabled initiative which will allow us to use the power and reach of communities in maintaining quality even in a large and fragmented network of hotels. This is a classic example of how young ventures like ours can use technology and innovation to solve conventionally unsolvable problems in an effective manner. We have been running this initiative on a pilot mode for the last few weeks and we have seen tremendous excitement amongst people to sign-up. We already have about 260 signed-up Friends of Treebo and this community has conducted more than 100 audit stays till date. This initiative doesn’t replace our in-house quality assurance infrastructure which continues to be important, rather it supplements it. The feedback from these audits has been very helpful in us being able to maintain the quality of service that Treebo is known for.”

This initiative is a good method for the hotel brand to better understand and perform in the travel industry. It will also help Treebo to create a better brand image in the minds of its customers while the offers will get more people to experience the brand.

If you are a travel enthusiast, you can register here to become a part of this initiative.

Also Read: Treebo hotels launches Alpha, a premium offering for corporate travellers

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Treebo Hotels, Bengaluru based budget hotel chain, kickstarted Treebotsav campaign welcoming the arrival of the festive season. Customers can avail Flipkart gift vouchers worth 50% of the prepaid hotel room booking amount done in October 2015 for check-ins between 1^st October, 2015 and 30^th November, 2015.

Details of the offer:

This exclusive offer is applicable on the base room tariffs only excluding taxes, laundry, food and other applicable charges.  The customers will have to use the coupon code ‘TBO50’ while booking the hotel at the Treebo website. They are required to stay in their respective hotels for a period of atleast 2 nights. This two month long campaign will permit the patrons to utilize their gift vouchers upto Rs. 1,500 per booking. This will reach them within a week after the checkout from the hotel. For the convenience of customers, the customers can utilize the total voucher value on multiple financial transactions during the validity period.

According to the report, Sidharth Gupta, the Co-founder of Treebo Hotels stated:

“We Indians love to travel and during the festive season, our propensity to travel increases. It is that time of the year when people love to visit different cities making the most of the holiday season and book their hotel rooms well in advance. They also tend to catch up with their loved ones and shop for gifts to give away for the special occasion. Thus, we introduced our Treebotsav offer to give them the pleasure of both.”

Treebo, founded in March 2015 by Sidharth Gupta, Rahul Chaudhary and Kadam Jeet Jain, has particularly curated rooms across eight cities viz Bengaluru (Head Office), Delhi, Jaipur, Mumbai, Goa , Hyderabad, Mysore and Chennai. For nation-wide expansion, Matrix Partners India and SAIF Partners have funded this start-up with a sum of $6 million (Read: Travel Startup funding in India by the numbers). With the festive season approaching, we will surely see more travel brands come up with tempting offers and interesting campaigns.

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