Phocuswright India 2017 kicked off yesterday with the highly acclaimed Battleground that offers innovators an opportunity to showcase their product in front of the industry decision makers while navigating the Dragons’ Den. Just like any other Phocuswright event, there were some really interesting products and ideas to see. The startups were given six minutes each to present and then they entered The Dragons’ Den to face some of the industry experts. Six innovators took the stage and Mileslife won the Battleground with their product that allows travellers to earn frequent flier miles on their everyday purchases along with travel bookings.

PKFARE was announced to be the runner up in the race for the award. MilesLife received the maximum votes from the audience to receive the People’s Choice award as well.

(L-R) Jason Song, Founder, PKFARE; Simon Lehmann, President, Phocuswright and Troy Liu, Founder, Mileslife

Mileslife is a lifestyle+travel mile-earning platform for locals and travellers. Users can earn airline miles and points directly via daily spending and travel products at select merchants. Mileslife has already built a large network by partnering with 10 frequent flyer programs worldwide and over 1,500 merchants in China and overseas. Airlines, retailers and brands can use the app to engage the middle class with high spending power and acquire insights by leveraging big data analytics.

PKFARE is a global travel B2B marketplace targeting, aggregating and providing air tickets, hotels and destination product content. By building linkage with multiple GDSs, hotel chains, air ticket consolidators and destination management companies, PKFARE provides a real-time inventory data and best-buy rates as well as 24/7 customer service to its clients worldwide. PKFARE also established direct linkage with leading carriers on NDC distribution worldwide.

You can find more details about all the innovators here.

We will be bringing you some really interesting discussions and stories from Phocuswright India 2017 over the next few days. Do follow us on Facebook to stay updated.

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