Lufthansa recently launched its new #SayYesToTheWorld brand campaign in India, celebrating openness and curiosity. The campaign is about exploring a world of new possibilities and saying yes to the unknown.

As part of the cross-media campaign, Lufthansa installed aircraft seats at public locations in Mumbai, Munich, Shanghai and New York, among other places, and asked people walking by to sit in the seats and answer the question “Why do you love the world?” The campaign does not include statement, but open questions that can be answered based on personal and unique experiences, which makes the short ad relatable to a wide variety of travellers, not just in India, but across the world.

This campaign is probably one of the more innovative ones to have come from the company, and aims to question familiar ways of thinking and habits, challenge the status quo, while demonstrating how enriching it is to discover the world. At the heart of all this is Lufthansa’s mission to inspire people to explore, to see the world, and open their minds to new experiences.

The #SayYesToTheWorld adds a new dimension to Lufthansa’s promise in India, after its ‘More Indian than you think’ campaign. The focus shifts from Indian cuisine and hospitality, to a new breed of Indian ‘explorers’, who are willing to push boundaries, and display a different open-mindedness to explore the world.

Commenting on the launch, Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines, said, “Lufthansa opens up the world to all explorers. With more and more Indians displaying a growing zest for exploring the world, the new campaign adds to our assurance of being ‘More Indian than you think’ and reaffirms our commitment to being a preferred partner to the Indian traveller.”

The new campaign is also accompanied with a new digital engagement hub at LH.com/sayyes. It invites people around the world to pin any place on the online world map and share what they would like to say “Yes!” to there. Participants stand a chance to win a ticket to explore a dream destination in Europe. In line with the campaign, Lufthansa is also reinventing itself in response to the changing customer requirements. Against the backdrop of digitalization, the refreshed brand logo celebrates the distinctive Lufthansa crane created 100 years ago, while transforming it into a dynamic new-age brand. It reflects a thinner ring, which makes the crane look more elegant, bringing it into the foreground and granting it more space. This will take into account the variety of brands in the Group, offering optical neutrality for all companies.

From embracing local cultures to operating its most high-end fleet in India, Lufthansa has been making heavy investments in the Indian marketplace to woo local travellers. In just four years, it has also positioned itself among the top foreign aviation players in the country.

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One way to endure a long flight is keeping your smart device updated with the apps that are engaging enough. Airlines are coming up with in-house apps that keep the travellers connected and enhance their flying experience. They inspire the traveller when they’ve not yet decided to travel by giving them a quirkier option to enjoy their in-flight experience. They create a connect with the user by providing them with an alternate leisure way of travelling. This listicle highlights 5 apps where airlines have made an effort to augment the flying experience of the consumer.

Delta Airlines – Glass Bottom Jet

Fly Delta by Delta Airlines takes flying to a whole new level. Glass Bottom Jet enables users to see the interactive map of what exactly they are flying above. The app also features the traditional destination guides and the flight booking, as well as the possibility to scroll back and forth along the flight path to see where they’re heading and what might have they missed out. The places are marked by the fellow users on the social network which helps the consumer to know what to do, based on their opinions.

Available on iTunes for your iPad

American Airlines– Know It All

American airlines have integrated gamification and P2P connectivity by providing an interesting platform.The most appealing aspect of this app is that it introduces an element of in-flight gaming, allowing users to compete against each other using plane’s Wi-Fi network. This trivia game has successfully integrated account information and provides one-touch access to passengers to check flight details, get mobile boarding passes and select seats.

Available on iTunes and Google Play Store

Air France– Music in the sky

Air France came up with an interesting app that finds ‘music in the sky’. That being said, the airline puts it, that they have “scattered hundreds of songs through the skies around the world” and users can find them by pointing their phones to the skies and “catching” them. There are different songs in the different part of the world meaning that the user can “catch” them while travelling. To incentivize usage, the airline integrated this activity with series of games which allows users to win prizes if they first managed to find them.

Available on iTunes and Google Play Store

Lufthansa– Anywake

Lufthansa applied its innovation in providing an alarm clock app to its users in Sweden. This new app allows Swedish users to wake up to the sound of the randomly selected city and asks them to guess “where they are”. If the answer is correct, the user gets a flight code to book a flight to that city. The app targets the user in the very first stage of travel cycle where the user hasn’t yet decided to make plans but might do so by external factors like hearing the sound of an exotic destination while getting up for work or seeing travel pictures posted by friends.

Available on iTunes and Google Play Store

JetBlue– jetBlue

This app has provided the user with an interesting home screen that changes based upon the user’s position on the travel cycle. This home screen allows users to access all the information they need without having to navigate the app. Some of the offers on the in-flight part of the trip enable the user to receive notification for the airline’s DirectTV schedule. It also permits to offer conventional tools such as the possibility to check the in-flight menu. The app’s social pinch is expressed by posting “customised postcards” on the social network and sharing with the friends.

Available on iTunes and Google Play Store

These were some engaging apps for the flyers. Read here to know what’s in for the carefree backpacker?

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Jet Airways, the second largest airline in India, has announced the introduction of WiFi-based in-flight entertainment streaming service on the Boeing 737 Next Generation aircraft. This exclusive service will be starting from the second quarter of 2016, thereby allowing passengers to watch TV programmes and movies on their smartphones, tablets and laptops.

The airline has initiated this Wi-Fi service in collaboration with Global Eagle Entertainment Inc – a leading worldwide provider of in-flight entertainment, media content, technology and connectivity solutions. Consequently, Jet Airways plans to upgrade from a streaming service to a full broadband satellite connectivity which allows flyers to use the internet, check e-mails, browse through social media, send instant messages and obtain real-time travel services and destination deals when they are mid-air. These wireless services will be introduced in phases. It will enhance the travellers experience as high-quality entertainment content will be available to them.

Commenting on the development, Gaurang Shetty, Senior Vice-President – Commercial, Jet Airways, quoted:

“Jet Airways has constantly innovated to adopt new age technologies to enhance the guest experience. This best-in-class, customer-focused initiative will provide superior entertainment and communication options to guests and we are confident it will set new benchmarks by delivering high quality, global entertainment content to guests’ personal devices.”

Wale Adepoju, Chief Commercial Officer of GEE, said:

“GEE is honoured to expand our long-term partnership with Jet Airways, an innovative airline keenly focused on elevating the guest experience and a true leader across the exciting Asian region. By deploying GEE’s AIRTIME IFE streaming solution across its growing fleet, Jet Airways can deliver a broad range of entertainment content to passenger’s personal devices with an eye on full blown satellite connectivity aboard future flights.”

At the global level, many commercial airlines provide Wi-Fi service to their travellers like Lufthansa Airlines, US Airways, Turkish Airlines and Singapore Airlines. The cost of using the Wi-Fi service is higher in most of them.

As Jet Airways starts rolling out the service in phases, we might see other carriers join them. This is already quite popular in Europe and international carriers in India are also offering the service.

Also Read: Jet Airways launches a new app exclusively for Apple Watch

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