TravHQ » lokalocal https://www.travhq.com Fri, 13 Jan 2023 05:58:14 +0000 en-US hourly 1 Meet LokaLocal, your gateway for all unexplored and local experience in Malaysia https://www.travhq.com/industry/startup-feature/meet-lokalocal-your-gateway-for-all-unexplored-and-local-experience-in-malaysia/ https://www.travhq.com/industry/startup-feature/meet-lokalocal-your-gateway-for-all-unexplored-and-local-experience-in-malaysia/#comments Fri, 09 Aug 2019 10:34:42 +0000 https://www.travhq.com/?p=75755 There are always two ways to explore a city, one is to do the must-dos and go the touristy way and then the other route is to immerse yourself into the experience of a city. LokaLocal is your gateway for all unexplored and local experience in Malaysia. More than a business enterprise, LokaLocal is empowering... Read more »

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There are always two ways to explore a city, one is to do the must-dos and go the touristy way and then the other route is to immerse yourself into the experience of a city. LokaLocal is your gateway for all unexplored and local experience in Malaysia. More than a business enterprise, LokaLocal is empowering a community of locals who serve as experts for these authentic experiences. At first glance, you can’t help but compare the striking similarity between LokaLocal’s website www.lokalocal.com with Airbnb.
We happened to speak to Rachael Lum from the LokaLocal team who primarily comes with a background in advertising and is handling content, communication and social media among many roles at the startup. Rachael who herself went for a 3 months break in Europe before joining the travel startup, that the key to LokaLocal is connections with village hands and 800+ experiences with 400 hosts. The company plans to have 1000+ experiences by the end of the year.
This year LokaLocal has its plans set towards venturing into all states in order to bring up Malaysia as a whole. by on-boarding more local experts.
The team currently consists of 6 full-time people which includes folks from ops, tech, marketing and business team. The team has its plans set on app which is currently in the development phase.
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From a customer standpoint, a huge part of the segment is expatriates rather than locals (Approximately 50%-60% are expatriates followed by locals). LokalLocal has also signed contracts with global channel/distribution partners.
Last year, South Korean venture capital firm BonAngels had invested in LokaLocal to further accelerate the growth of the travel startup. The startup wants to build on its mission of working closely with cultural space owners and event organisers.
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 With Airbnb getting deep into the activities space, it will be good to see how LokaLocal creates a niche for itself. For more details, visit https://www.lokalocal.com/.

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]]> https://www.travhq.com/industry/startup-feature/meet-lokalocal-your-gateway-for-all-unexplored-and-local-experience-in-malaysia/feed/ 0 LokaLocal launches 101 experiences as part of “Pride of Perak” campaign at ITB Berlin 2019 https://www.travhq.com/editorial/lokalocal-launches-101-experiences-as-part-of-pride-of-perak-campaign-at-itb-berlin-2019/ https://www.travhq.com/editorial/lokalocal-launches-101-experiences-as-part-of-pride-of-perak-campaign-at-itb-berlin-2019/#comments Wed, 13 Mar 2019 02:44:00 +0000 https://www.travhq.com/?p=75646 Malaysian travel marketplace LokaLocal announces 101 Experiences in Perak during the launch of “Pride of Perak” with Tourism Perak at ITB Berlin 2019, inviting international visitors to explore the Malaysian state’s hidden gems and local activities. Those visiting Perak will have the opportunity to enjoy 101 local experiences comprising off-the-beaten-track destinations and hands-on activities few can find... Read more »

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Malaysian travel marketplace LokaLocal announces 101 Experiences in Perak during the launch of “Pride of Perak” with Tourism Perak at ITB Berlin 2019, inviting international visitors to explore the Malaysian state’s hidden gems and local activities. Those visiting Perak will have the opportunity to enjoy 101 local experiences comprising off-the-beaten-track destinations and hands-on activities few can find in the average guidebook, hosted by locals with unique stories and skills.

 “This initiative gathers a group of locals to create uniqueness and exclusive experiences to our global community because we feel that the local experiences will showcase the uniqueness and the real heart of Perak,” said Chin Yoon Khen, CEO of LokaLocal, during ITB Berlin 2019.

 Beyond the usual sights and sounds, travellers can now make traditional lanterns in Ipoh, create labu sayong pottery in Kuala Kangsar, learn urban sketching with an artist, live in a local homestay, cruise down Perak River, and visit lesser-known neighbourhoods such as Kuala Sepetang, Teluk Intan and Kuala Gula. As hosts, locals are empowered to earn an extra income while promoting their traditions, hometowns or hobbies.

“Our goal is to become the local leading platform in smart tourism and continue to spotlight Perak tourism on the global stage, drawing more international tourists to Malaysia as their travel destination of choice.”

Perak certainly has its own appeal as an emerging travel destination, with its charming juxtaposition of old-world buildings and hipster cafes, age-old legacies and modern lifestyle.

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According to Lonely Planet, Perak is among the Top 10 Must Visit Regions of 2017. Ipoh is on the 2018’s Top 10 Destinations for Local Food list by Booking.com. The capital city is also one of the best Asian destinations to visit in 2016, and among the Top 3 Best Coffee Towns in Asia. Taiping was also recognised as one of the top three sustainable cities in the world during ITB Berlin on 6 March 2019.

LokaLocal will be releasing its digital innovations in May, in an effort to encourage smart tourism in Malaysia. The upcoming mobile app and SaaS development will allow small to medium-sized merchants to promote their experiences with greater flexibility and convenience on a dedicated software.

LokaLocal also will embark on a strategic partnership with travel technology companies in Malaysia, such as Fonebud IoT, which offers e-SIM based global data roaming services, allowing travellers to enjoy high-speed internet connection, so they can experience destinations like a local.

To strengthen their vision of bringing truly local experiences to visitors, LokaLocal will work with cultural event organisers and space owners to tap on curated workshops and the growing trend of festival tourism.

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