Partnership set to attract more Leisure, MICE and Corporate buyers to the milestone ITB Asia event and promote Korea as a world-class destination in Asia. ITB Asia has secured a major partnership with the Korea Tourism Organization of Singapore (KTO). The memorandum of cooperation with Messe Berlin (Singapore) Pte Ltd, organisers of Asia’s leading travel trade show, looks to boost Korea’s appeal as a key destination place in Southeast Asia.

“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers. We are pleased to be working in partnership with the Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry,” said Katrina Leung, Executive Director of Messe Berlin (Singapore).

“Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market. Singapore is a hub for the region, and being located here, ITB Asia is a great platform for us to reach a large number of participants who clearly recognise the benefits of attending. We are excited about the potential opportunities that the show can open up for us,” said Mr Yoon Seung Hwan, Director, Korea Tourism Organisation.

Katrina Leung, Executive Director of Messe Berlin Singapore, ITB Asia – Mr Yoon Seung Hwan, Director, Korea Tourism Organisation (Singapore)

According to the latest edition of the International Meetings Statistics Report released by the Union of International Associations (UIA), Korea now ranks in the first spot for global congresses. This result is a reflection of the strong growth by established Korean meeting cities such as Seoul, as well as rising destinations such as Busan, Jeju, and Incheon, contributing to the country’s increasingly diverse business events portfolio.

KTO along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services Inc will have their respective booths at ITB Asia 2017 to provide delegates the latest information on Korea’s attractions, convention and activities.

This will follow the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst over 50% of buyers signed deals with exhibitors after the event. 43% of attending buyers had purchasing power of USD 500K – USD 1m whilst 85.7% of attending buyers were direct decision makers.

For more information on ITB Asia 2017, visit www.itb-asia.com.

About ITB Asia 2017

ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 25 – 27 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.

About Korea Tourism Organization of Singapore (KTO)

Korea Tourism Organization (KTO) is a global public enterprise that promotes Korea as an attractive travel destination for business and leisure. KTO has over 30 offices across continents to provide up-to-date travel information and support towards MICE events and leisure travellers. The Korea Tourism Organisation of Singapore is one of the regional MICE offices in the Asia and Oceania region, and works closely with the Korea MICE Bureau (KMB) and all stakeholders to establish Korea as a premier destination for tourists, convention delegates, and business travellers.

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Jeju Special Self-Governing Province, Korean Tourism Organisation, Jeju Tourism Organisation, Jeju Tourism Association and Jeju Convention & Visitors’ Bureau arrived in India to promote Jeju as a tourism destination to the Indian public. This is one of the steps they are taking to reach the huge tourism market of India. To facilitate the arrival of tourists to the island, they allow for visa free stay for upto 30 days.

Jeju province is one of the nine provinces of South Korea. Tourism commands a major part of Jeju’s economy and they are putting in efforts to further boost it by working with various brands and DMOs. During the visit to India, their delegates interacted with Indian media to educate more Indian travellers about Jeju.

Jin-hun CHO, Marketing Director, Jeju CVB inviting businesses to Jeju for MICE events

Apart from a holiday destination, Jeju is also gaining popularity as a destination for international conferences and meetings because it offers an opportunity to relax & unwind along with business for the travellers. For such business conferences, they have an international convention center called ICC Jeju. It has played host to ASEAN-KOREA Commemorative Summit 2009 and many other international meetings. To promote more activities like meetings and exhibitions, the delegates from Jeju Tourism interacted with various MICE travel agencies during their India visit.

Jung Hwan Lee addressing the audience at press conference

For leisure travellers, Jeju offers some really unique attractions like Manjanggul lava tubes, Sangumburi volcanic crater and Jeju Olle Trail. With their recent efforts to boost tourism, Jeju has seen a significant increase in number of travellers, especially from China. The joint efforts with other countries will help drive tourism from other counties as well.

They are actively adopting technology to help travellers and to overcome the language barriers, they have an interpreting solution app so that foreign tourists can communicate easily. This is a great step to ease the travellers’ experience at the destination considering the fact that now they are inviting travellers from various countries.

You can find more details about Jeju on their official website here.

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