The Ministry of Tourism of Republic of Indonesia (MoTRI) signed a strategic agreement with MakeMyTrip to promote Indonesian Tourism in India. Under this strategic partnership, MakeMyTrip and MoTRI will actively run campaigns across MakeMyTrip platforms to endorse tourism to Bali, Jakarta and other regions in Indonesia.

MakeMyTrip will launch a 360-degree online campaign on its platforms, external websites and social media to promote tourism to Indonesia. Through this association MakeMyTrip will aim to tap additional footfall of Indian tourists in Indonesia, this year.

Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip said, “We greatly look forward to working with the Ministry of Tourism of Republic of Indonesia to build the tourism momentum in the region. Indonesia, especially Bali is among the top favourite international destination among Indian travellers and this association will help us tap into the massive potential. We will be providing enhanced travel offerings to encourage travellers to explore the beautiful country of Indonesia.”

Speaking on the partnership, Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of Indonesia, said, “We are delighted to further our partnership with MakeMyTrip, a leading player in the online travel segment and are confident that this association will help us expand our reach in the Indian market. Footfall of Indian travellers holidaying in Indonesia has skyrocketed in the last couple of years. The Ministry is taking additional steps in order to get the incremental growth from India”.

There has been a constant rise in the visits made by Indians year on year. Basis the bookings observed on MMT Platforms, there has been a significant rise of over 125 % in overall bookings to Indonesia during 2017.

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We are just back after three exciting days at SATTE 2016. In these three days, our team met people associated with different verticals of travel industry. On the first day, we got a chance to have a conversation with Vinsensius Jemadu, Director for Asia Pacific Tourism Promotion for Indonesia who shared how India is significant for Indonesia’s tourism industry.

Vinsensius Jemadu, Director for Asia Pacific Tourism Promotion for Indonesia

Indonesia sees arrivals from many countries in large numbers and now they are looking at the Indian travellers for growth. This year they are expecting 350,000 arrivals from India and for that, they are taking a 360 degree approach to promote various attractions the country has to offer. There are many Indians travelling to countries like Singapore, Thailand and Malaysia and Indonesia is in the same region. According to Vinsensius, the government has two tools to invite more travellers, regulation and promotion. In terms of regulation, the government is offering free visa for Indian travellers. For promotions, they will look at digital platforms as well as TV commercials. Along with that they will be hosting multiple events in major Indian cities to introduce people to the Indonesian culture.

Not only are they inspiring more Indians to travel to Indonesia but also working with Garuda Indonesia to provide direct flights and improve connectivity between the two countries. Having direct flights will certainly help bring more travellers to the region.

When asked about the role of new travel startups in boosting tourism in Indonesia, he says that the startups will certainly help in boosting the experience of travellers but at this point, most of them don’t have the scale to make a major contribution. According to him, these young businesses will need another few years before they can be a major driver. They are keeping a close watch on the startup ecosystem and supporting the promising ideas in different ways.

With the Government of Indonesia looking at India as the next major country who will be visiting Indonesia at a large scale, expect some interesting promotions and campaigns specific to Indian travellers.

The post “Indonesia is expecting 350,000 arrivals from India this year”-Vinsensius Jemadu, Director, APAC Tourism Promotion for Indonesia appeared first on TravHQ.