For the second time in a row the Hospitality Sales and Marketing Association International (HSMAI) and ITB China, set to take place from 15 to 17 May 2019 in Shanghai, have joined together to promote education and professional development in the hospitality industry. HSMAI is a 90-year old, global, non-profit association with more than 7.000 members committed to growing business for hotels and their partners. It has recently recruited Asia’s top hotel revenue managers to join forces to produce a training program that underpins a new online industry education platform. Appropriately, on 17 May the dedicated Education & Job Day is being held for the second time at the ITB China Conference 2019. It is focusing on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.

HSMAI will be conducting a session in the presentation hub on 17 May 2019 starting at 10 a.m. covering the topics of Revenue Management, Data Intelligence and Hotel Sales Distributions. These topics form part of HSMAI’s Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. It is a unique opportunity to preview the online course which is available to the HSMAI Academy at https://hsmaiacademy.org/certificate-in-revenue-management-hospitality/. The session is free for all ITB China attendees.

“HSMAI have been busy updating our current courses and developing new education and courses to assist hotel professionals to grow their careers. In 2019, we’ll be developing new programs for hoteliers to continue their learning in digital marketing, distribution and managing commercial functions”, says Jackie Douglas, President HSMAI Asia Pacific.

One of the HSMAI volunteer Board members, Huilian Duan, President of the HSMAI Greater China Chapter Board, urged her industry colleagues to get behind the education: “All Sales, Revenue and Digital Directors should be certified in their respective fields. Only HSMAI can offer a global certification for industry experts including General Managers.” Ms. Douglas says Revenue Management offers excellent career opportunities and is becoming increasingly diverse. “All our education is developed by hoteliers for hoteliers, so we can deliver what the hotel leaders themselves have determined.

The comprehensive 10-course program of HSMAI’s education platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business intelligence and marketing.

David Axiotis, General Manager ITB China: “I am very happy to continue our partnership with HSMAI to assist in bringing more practical, relevant education to the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the portfolio of our second Education & Job Day.”

HSMAI provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing and optimize revenue and is an individual membership organization, comprising members in 31 countries and 60 chapters worldwide, including the Asia Pacific region.

Trade visitors can register for ITB China 2019 at reg.itb-china.com.

You can obtain your accreditation for ITB China at reg.itb-china.com/portal/?lng=en now.

About ITB China and the ITB China Conference

ITB China 2019 will take place from Wednesday to Friday, 15 to 17 May, at the Shanghai World Expo Exhibition and Convention Centre in Hall 1. ITB China is a three-day business to a business travel trade fair that focuses exclusively on the Chinese travel industry. The ITB China Conference will take place parallel with the show and is co-organized by the leading conference organizer TravelDaily (www.traveldaily.cn).

About ITB Berlin, ITB Asia and ITB India

First launched 53 years ago, ITB Berlin is recognized as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last eleven years Messe Berlin has successfully organized ITB Asia in Singapore. Boasting more than 1,000 exhibitors from 127 countries, ITB Asia in Singapore has established itself as Asia’s Leading Travel Trade Show. Messe Berlin will be organizing the inaugural ITB India in 2020. The 3-day business-to-business travel trade show and convention will take place at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. The show will bring together industry leaders and buyers from cities across India, and international exhibitors from the MICE, leisure and corporate sectors.

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The upcoming HSMAI Digital Marketing Conference in November is hospitality industry’s vital hub for all the information and digital marketing strategy that needs to adapted by today’s hotels to drive key business objectives and meet ROI.

Jackie Douglas with delegates at Chief Revenue Officers Roundtable in Singapore

The conference takes place on Tuesday 17th November, 2015 at Bangkok and will witness some very unique sessions given below:

• Social Selling – a case study on converting business through Social channels
• Customer acquisition – engaging the connected traveller in the travel
• Planning phase – Which tools to use to track and measure your digital marketing
• Learn how to continuously improve your results
• Customising content to your audience – different cultures, different personas
• Personalisation? Is it too hard?  Is it only for big companies with deep pockets?
• Customer engagement – how can we engage customers in the mobile channel?

Speaking to TravHQ, Jackie Douglas, Acting Head of Digital for Mantra Group said, “The HSMAI Digital Marketing Conference is the industry’s essential resource for the information and best practices your hotel needs to master digital marketing and help you deliver the highest return. The real difference with HSMAI events is that every hotelier will leave at the end of the day armed with tactics that they can go back to the hotel and implement tomorrow.”

Jackie Douglas, Acting Head of Digital, Mantra Group

About HMAI Asia Pacific

Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the region. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines.

HSMAI Digital Marketing Conference is a part of this year’s Digital Travel Exchange Asia event along-with ATA’s Digital Travel Marketing conference and DIA Awards Asia.

TravHQ is proud to be media partner for HSMAI Digital Conference. 

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To spark innovation, it is very important to recognise and reward the best efforts. DIA awards were created to recognise the most innovative e tourism initiatives in Asia. The third edition of DIA Awards Asia is open for entries and will be held on 16^th of November in Bangkok. The deadline for sending in the nominations is October 30 and it is absolutely free to participate.

The DIA Awards Asia is being hosted along with Digi.travel Thailand International Conference & Expo and HSMAI Digital Marketing Conference as a part of Digital Travel Exchange Asia.

The Digi.travel Thailand International Conference & Expo is being organised for the very first time in Southeast Asia. The vision of this conference is to focus on new trends that are seen in eTourism and mTourism. Organised in cooperation with PATA Thailand Chapter, this conference will bring together travel industry professionals from Southeast Asia and International travel technology suppliers. It will be hosted on November 16, 2015 at Amari Watergate Hotel, Bangkok. You can find more details here.

The 3^rd Digital Innovation Asia Awards will be hosted on the evening of November 16, 2015 at Centara Watergate Hotel, Bangkok. These annual awards will recognise innovations across multiple categories that include, “Most Impactful Digital Innovation”, “Most Engaging Digital Presence”, “Most Relevant Chinese Digital Presence”, “Most Socially Responsible Digital Initiative”, “Most Captivating Digital Storytelling” and “Top 5 Digital Innovators”. You can find more details and submit your nomination here.

The HSMAI Digital Marketing Conference will focus primarily on the hotel industry trends and best practices so that hoteliers can get the best returns on their investment on digital. The discussions will be on topics of prime importance to them like how they can drive more business through social media, what methods can be used to engage the travellers in planning phase, which tools will help track the digital marketing spends and many others. It will be hosted on November 17, 2015 at Amari Watergate Hotel, Bangkok. You can find more details on their website here.

We are proud to announce that our Chief Editor Daksh Sharma is on the panel of judges for Digital Innovation Asia Awards and TravHQ is an official media partner for the event. Keep watching this space for more activities from the events as they happen.

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