Hyatt today launches its first-ever dual-branded marketing campaign, ‘You’ve Come Too Far to Settle Now,’ for the Hyatt Place and Hyatt House brands. The campaign is targeted at business travellers who, according to their research, have low expectations of select service hotels and want a hotel that allows them to be productive on the go.

With the message of ‘You’ve come too far to settle now’, the video campaign celebrates the travellers who are on the top of their game and don’t have to settle for average hotels with usual services. The campaign features people who actually represent that to be the voice.

This is a slightly different approach when compared to otherwise run of the mill business hotel ads that highlight the amenities like Wi-Fi and large lobbies that business travellers look for. Instead, it highlights the key audience of the brand to spark an emotional connect with them.

“We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn’t have to settle when they’re on the road,” said Sandra Cordova Micek, senior vice president of global brands, Hyatt. “Today, business travelers are traveling with purpose – whether that’s making a sale, getting a promotion or building new relationships. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travelers to make their journey easier, more productive and successful.”

As another part of campaign, Hyatt is bringing in #WhySettle Spirit Awards. The Hyatt Place and Hyatt House brands will be honouring real people who fit the theme. Starting October 5, 2016, people will be able to nominate their colleagues, family and friends for the awards. More information will be available on their Facebook pages on October 5.

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Travel brands are welcoming Valentine’s day with new offers, deals and interesting campaigns. The budget hotel aggregator OYO Rooms joined the celebrations by associating social messages with their campaign. The campaign titled ‘No Room for Hate’ started off with a series of memes which were reminiscent of the ‘Be like Bill’ memes that were all over the internet very recently and then went on to pick social topics that are often the hot issues in India, from religion to food and a lot in between.

Valentine’s Day creates a lot of buzz, even more so in India. The campaign created by Thinkstr for OYO Rooms is an attempt to ride on the topical issues and connect with the young people that the brand strongly focuses on. Starting with the ‘Be Like Bill’ approach, they moved to photographs of people next and then adopted a series of graphics to carry a similar message. These social media graphics and photographs were also accompanied by a video of the campaign.

It appears that the strategy has worked well and they have managed to spark a good number of conversations over social media. The hashtag #NoRoomForHate had reached more than 252K accounts over the past 24 hours (Source: TweetReach) with new tweets constantly pouring in.

Along with the campaign over social media platforms, OYO Rooms is also giving Valentine’s Day gifts to the guests staying at OYO Rooms properties which is further adding to the conversations on social media.

What other Valentine’s Day campaigns by travel brands caught your attention? Do share with us.

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