The upcoming HSMAI Digital Marketing Conference in November is hospitality industry’s vital hub for all the information and digital marketing strategy that needs to adapted by today’s hotels to drive key business objectives and meet ROI.

Jackie Douglas with delegates at Chief Revenue Officers Roundtable in Singapore

The conference takes place on Tuesday 17th November, 2015 at Bangkok and will witness some very unique sessions given below:

• Social Selling – a case study on converting business through Social channels
• Customer acquisition – engaging the connected traveller in the travel
• Planning phase – Which tools to use to track and measure your digital marketing
• Learn how to continuously improve your results
• Customising content to your audience – different cultures, different personas
• Personalisation? Is it too hard?  Is it only for big companies with deep pockets?
• Customer engagement – how can we engage customers in the mobile channel?

Speaking to TravHQ, Jackie Douglas, Acting Head of Digital for Mantra Group said, “The HSMAI Digital Marketing Conference is the industry’s essential resource for the information and best practices your hotel needs to master digital marketing and help you deliver the highest return. The real difference with HSMAI events is that every hotelier will leave at the end of the day armed with tactics that they can go back to the hotel and implement tomorrow.”

Jackie Douglas, Acting Head of Digital, Mantra Group

About HMAI Asia Pacific

Founded in 2005, HSMAI Asia Pacific’s mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the region. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines.

HSMAI Digital Marketing Conference is a part of this year’s Digital Travel Exchange Asia event along-with ATA’s Digital Travel Marketing conference and DIA Awards Asia.

TravHQ is proud to be media partner for HSMAI Digital Conference. 

The post Jackie Douglas speaks about next month’s HSMAI Digital Marketing Conference appeared first on TravHQ.

This year is almost drawing to a close and the new year 2016 promises to be an equally exciting one for the entire travel industry. But before you start brainstorming for next year’s marketing plans, do check-out some very interesting events set to take place in the final half of 2015. Some of these events will attract thousands of attendees from across the globe. There are summits around travel technology, hotel tech, travel blogging, hospitality marketing and much more.

Most of them require pre-registration and in some-cases don’t be surprised if slots are already sold-out by now.

So let’s get started with our list of must follow travel industry events before you bid adieu to 2015:

1. #SoMeT15US (Social Media Tourism Symposium) – October 14-15 2015, New Orleans – US

Taking place in the west, Social Media Tourism Symposium, also known as SoMeT, is a conglemeration of destination marketers & destination brands where ideas for the future of travel industry are shared & discussed. Each year, the conference takes place in Europe, Australia and U.S. Also read: 5 Tweets from #SoMeT15AU that caught our attention.

Why attend? For the love of Social Media. For latest updates, follow the #SoMeT15US hashtag stream on Twitter.

2. TBEX Asia’ 15 (Travel Blog Exchange) – October 15-17 2015, Bangkok – Thailand

Image Credits: TBEXConf FB page

Yesterday, we had carried a story about TBEX, the world’s largest gathering of travel bloggers, social influencers and industry professionals. Later this week, TBEX Asia 2015 will take place at the Queen Sirikit National Convention Centre in Bangkok. The event is a must attend for everyone into marketing & communications industry. It presents a fantastic opportunity to listen to expert travel bloggers across the globe, network & explore possibilities. Read more here.

Why attend? For the love of Travel Blogging. Follow the #TBEXAsia hashtag stream on Twitter for latest updates.

3. TravelRave 2015 (Asia’s Premier Travel & Tourism Week) – October 19-23 2015, Singapore

Image Credits: Hotel Tech & HMS Summit 2014

In the second-half of October, the action shifts to Singapore for TravelRave2015. If you have been reading our coverage of Web in Travel and Hotel Technology Conference, you can imagine that’s it going to be a really crazy week in Singapore. Infact, TravelRave has much more to offer. You can also participate in ITB Asia, happening at the Sands Expo and Convention Center.

Why attend? With so many events happening inside a week, you know the reason to attend this event. Highlight: Watch out for our live coverage & updates from TravelRave 2015.

4. WTM London (World Travel Market) – November 2-5 2015, London – Great Britain

Come November and all eyes will be glued towards London, as the World Travel Market gets underway in the first week. With a gathering of over 50,000+ attendees and 186 countries WTM presents the right kind of opportunity to show case your company’s products & services.

Special Attraction: For all travel marketers, the Travel Tech Show at WTM, promises to be one of the most exciting events.

World Travel Market 2014, ExCeL, London – Travel Tech Theatre – Thought Leaders and Innovators

5. Digital Travel Exchange Asia – November 16-18 2015, Bangkok – Thailand

Image Credits: DIA Tourism Facebook Page

Bangkok will come to centre-stage once again in November, when it plays host to Digital Travel Exchange Asia. The 3 day event will have a combination of hotel and travel marketers for Digi.travel Thailand Conference & Expo, HSMAI’s Digital Marketing Conference and the 3rd Annual DIA Awards Asia.

Why attend? With tailored programs for Asia pacific travel industry & hotel marketers, this program is a must attend for anyone in the APAC region.

Highlight: TravHQ is the media partner for this event.

6. The PhocusWright Conference, November 16-19 2015, Florida, USA

PhocusWright, a leading research powerhouse in travel industry will bring a 4 day world-class conference having an impressive line-up of speakers, cutting-edge workshops and endless networking possibilities. The event will also present attendees, an opportunity to discover the new wave of travel industry innovations.

Image Credits: PhocusWright Media Assets

So this completes our line-up of some amazing events in the remainder of 2015. We do hope you will find this list useful and will be attending some of these events in person. If you do know any events that we may have missed, please share them with us.

The post Hello, Travel Marketers! Here is your list of must attend events before you bid adieu to 2015 appeared first on TravHQ.