Some 35 senior officials of the African Union member embassies in Beijing were presented with details of the upcoming 2^nd Beijing International Travel Mart (BITM) 2018 at a dinner reception hosted by the organisers, Conference & Exhibition Management Services (CEMS) at the Hilton Hotel Beijing on Wednesday, 18 April 2018.

Mr Victor Sikonina, the Ambassador of Madagascar and Dean of the Diplomatic Corps in Beijing, was the Guest-Of-Honour, along with the Ambassadors of Benin, Cameroon, Mauritius and Namibia. More than 20 other African countries, including Rwanda, the current Chairman of the African Union, were represented by their Charge d’Affaires, Minister and Premier Counsellors and First Secretaries as well as officials of their respective National Tourist Organisations.

Mr Edward Liu, Group Managing Director of CEMS and Honorary Consul General of Cote d’Ivoire in Singapore, explained that the main focus of BITM 2018 would be on the African countries as many of their Heads of States and Governments are expected to be attending the upcoming Forum on China Africa Cooperation (FOCAC) being hosted by the Chinese Government in the first week of September.

Mr Liu is confident that more than 10 African countries would be taking part in BITM 2018, taking up some 300 – 500 square metres of exhibit space. At the dinner reception, the Moroccan Government Tourist Office announced that it would be a Partner Country for BITM 2018. Other National Tourism Organisations such as Rwanda, Sudan, and Tanzania have also expressed their interest in participation.

According to Mr. Liu, “The 2^nd African Dialogue will be back for a second edition as it was well received last year.” The inaugural African Dialogue held last year featured five panelists from different African Embassies, and National Tourist Organisations in Beijing. They discussed the relevance of ‘The Emerging African Tourism Frontiers’.

The embassies were the Republic of Botswana; the Republic of Ghana; Moroccan Government Tourist Office; the Republic of Tanzania, and the Sudan Ministry of Tourism, Antiquities and Wildlife. The panel discussion was moderated by Mr Kwakye Donkor, Chief Executive – African Tourism Partners.

CEMS Welcome African Union Dinner.  Mr. Edward Liu presenting during the dinner.

The 2^nd Beijing International Travel Mart (BITM) 2018 will be held at the China International Exhibition Center (CIEC) from 5 to 7 September 2018. With a gross area of 4,400 square metres, BITM 2018 will feature over 200 international exhibitors from over 25 countries. In addition, BITM 2018 is expected to attract some 400 local buyers and is projected to attract 3,000 trade and public visitors from the MICE, OTAs, Travel Agents, Corporates and Trade Associations. Exhibitors could also look forward to customised business matchings through one-on-one meeting interaction technology to maximise the efficiency of their pre-scheduled appointments with the preferred local buyers. Therefore, exhibitors and buyers can expect to make fruitful discussions and collaborations in these meetings.

For the record, CEMS had curated the Beijing International Travel Expo (BITE) series in Beijing, China in 2004 and had organised the event until 2016. Cumulatively, CEMS has a track record of 29 successful professional international tourism exhibitions such as BITE, CGITE, XSRITE, and CITE, with participants from across 80 countries over the last 15 years.

For more information on the 2^nd Beijing International Travel Mart (BITM), please visit www.BITMChina.com. 

About CEMS

Conference & Exhibition Management Services Pte Ltd (CEMS), a professional organiser for more than 40 years, ensures that its event will elevate the quality of business opportunities for all participants and visitors in the tourism industry. As the preferred China outbound travel platform, CEMS Tourism Series is set to take you to two of the top outbound generating markets within China for 2018 – Beijing and Chengdu. For more information, please visit www.cems.com.sg.

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Conference & Exhibition Management Services (CEMS) announced the launch of its 2nd edition of Beijing International Travel Mart (BITM) 2018 at CEMS’ Appreciation Dinner 2018 at the Kempinski Hotel Beijing, China on 16 January 2018. The event was attended by country representatives from some 30 different national tourism organisations and embassies in Beijing, representatives from local associations including the China Council for the Promotion of International Trade (CCPIT), Beijing Tourism, China Association of Travel Services (CATS) and the Wuhan Tourism Association, and hosted buyers, local media partners and supporting partners.

The 2nd Beijing International Travel Mart (BITM) 2018 will be held at China International Exhibition Center (CIEC), Beijing from 5 to 7 September 2018. The three-day event, open to hosted buyers and trade visitors on the first two days and to public visitors on the last day, is a key highlight of the current 2018 EU-China Tourism Year and Canada-China Year of Tourism 2018 initiatives.

Covering a gross area of 4,400 square metres, BITM 2018 will feature over 200 international exhibitors from over 25 countries. The countries of Europe are expected to form a significant EU Pavilion to highlight the touristic attractions and programmes in line with 2018 EU-China Tourism Year. In addition, the event is expected to attract some 400 local buyers and is projected to attract 3,000 trade and public visitors from the MICE, OTAs, travel agents, corporates and trade associations.

To accentuate the objectives of the 2018 EU-China Tourism Year initiative, a panel discussion on the first day of the BITM 2018, would feature prominent captains of industry from both Europe and China who will explore extended cooperation between the two regions. Another forum on the second day would be dedicated to the latest travel technologies that are being implemented across the global tourism industry. There will also be specially curated workshops running concurrently with the exhibition to provide attendees with relevant industry updates.

Exhibitors will be delighted by the customised business matchings through a one-on-one meeting interaction technology to maximise the efficiency of their pre-scheduled appointments with the preferred local buyers. With this, exhibitors and buyers can expect to have fruitful discussions and collaborations at these meetings.

Beijing, the capital of China, is the world’s third most populous city and is ranked one of the top 10 cities of China’s outbound generating markets for year 2017. By 2022, the number of Chinese outbound tourists will more than double that of the outbound tourists’ number in 2017.

“China’s ever-growing outbound travel and tourism market is becoming increasingly diverse and dynamic. BITM 2018 provides a globalised one-stop sourcing platform for exhibitors, quality buyers, international and local media, as well as other stakeholders within the tourism industry to effectively reach out to the Chinese travel market,” said Edward Liu, Group Managing Director of Conference & Exhibition Management Services (CEMS), the organiser.

CEMS is the founder of the Beijing International Travel Expo (BITE) series held in Beijing, China and has an impressive track record of over 13 years of continued success in the tourism exhibition. CEMS has an impressive portfolio of 25 successful professional international tourism exhibitions such as BITE, CGITE, XSPRITE and CITE, drawing participants from across 80 countries over the last 15 years.

For more information on the 2nd Beijing International Travel Mart 2017, please visit www.BITMChina.com

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The premiere Beijing International Travel Mart (BITM) 2017 will be held at China National Convention Center (CNCC) in Beijing, China from 16 – 18 November 2017. The three-day event, open to trade visitors on the first two days and to public visitors on the last day, will climax the current ASEAN-China Year of Tourism Cooperation 2017.

With a gross area of 10,000 square metres, BITM 2017 will feature over 400 international exhibitors from over 60 countries. The countries of Southeast Asia are expected to form a significant ASEAN Pavilion to highlight the touristic attractions and programmes along the Maritime Silk Route.

In addition, the event is expected to attract some 400 local and international buyers and is projected to attract 10,000 public visitors as well as 6,000 trade visitors from the MICE, OTAs, Travel Agents, Corporates and Trade Associations.

Beijing, the capital of China, is the world’s third most populous city and is ranked second to Shanghai in China’s outbound generating markets for year 2016. The UNTWO has predicted that 200 million Chinese will travel out of the country by 2020, spending US$422 billion.

“A globalized one-stop sourcing platform is vital for stakeholders within the tourism industry to effectively reach out to the Chinese travel market,” says Edward Liu, Group Managing Director of Conference & Exhibition Management Services (CEMS), the organisers.

To accentuate the ASEAN-China Year of Tourism Cooperation, a panel discussion on the first day of the BITM 2017, would feature prominent captains of industry from both ASEAN and China, exploring extended cooperation between the two regions, in sync with the initiatives being formulated under the Maritime Silk Route.

Another forum on the second day would be dedicated to big data and analytics as well as the latest travel technologies that are being implemented across the global tourism industry. There would also be specially curated workshops running concurrently with the exhibition to provide attendees with relevant industry updates.

To generate awareness for the exhibition and forums, CEMS would be running pre-event roadshows in various cities and regions within China. Participating exhibitors would be invited to join the pre-event publicity campaigns to attract buyers prior to the event.

Exhibitors could also look forward to enriched business matchings through one-on-one meeting interaction technology to maximize the efficiency of their pre-scheduled appointments with the preferred Chinese and international buyers.

Cumulatively, CEMS has a track record of 25 successful professional international tourism exhibitions such as BITE, CGITE, XSPRITE, and CITE, with participants from across 80 countries over the last 15 years.

More details about BITE 2017 can be found here.

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