Travelport Business Insights is a new analytics tool that launched in Asia Pacific region that provides travel agencies and other businesses with a ‘near real-time’ access to data from various sources. According to Travelport, this would bring benefits ranging from the ability to optimise supplier contracts, enhanced customer service and, improved operational efficiency.

“Our customers have told us the volume of data available to them is dramatically increasing, as is the time and cost of collating and interpreting the information,” said Mark Meehan, Travelport’s managing director for Asia Pacific.

The sources of integration are both traditional and non-traditional in nature which are then put together with predictive and forward-thinking analytics. The data is then accessible in a dashboard format which highlights key indicators and insights.

He continues to say, “We have developed Travelport Business Insights to help our customers make key business decisions that can improve revenue, enhance customer service and reduce operational costs by not only aggregating travel data from multiple sources but transforming the information into insights, providing businesses with a competitive edge.”

The whole packaging comes in three sizes designed to suit different sizes of business.

Source: TTG Asia

The post Travelport launches analytics tool for agents in Asia Pacific appeared first on TravHQ.

Instagram has been making news off late with its new and changed look. The brand has decided to experiment a little further with preparing to launch a series of new tools for the businesses and brands using its platform, including business profiles.It would include contact buttons and access to maps and directions, as well as tools for tracking the analytics around posts, and a mobile ad-buying experience.

The details were found on Instagram’s scheduling tool Later.com’s blog- the site that had unveiled photos of the forthcoming business profiles. It is said to be observed that the interface would change from being blue-and-white to black-and-white. The visual appearance would change but the content will more likely be same.

Instagram’s analytics offering would be called ‘Insights’ and it would focus on two major areas- follower demographic and post analytics. The follower analytics section offers demographic details about your audience, including followers’ location, age, and gender. Location information is available by a country or by a city, which makes it useful to bigger brands all the way down to smaller, local businesses. It will help brands better to post content knowing where the majority of users are based.

Instagram analytics would not only helps the user to track age and gender but also helps to track the followers the user has gained on an hourly or daily basis. This data can enable them to predict what worked out well for them.

The post analytics section includes expectations of the impressions, reach, website clicks, and other activity on the Instagram content and performance by data analysis. It would also helps the user to time the posts in accordance with the most active time of the day when the follower activities are at its peak. Another feature of this section will let the user see top posts sorted by impressions for past given time. It wouldn’t come as a simple chart but a grid of image thumbnails. This helps the user to track what worked out best for his audiences.

Analytics public launch is expected in a few months with the brand moving closer to Facebook in terms of features made available to businesses and advertisers. Instagram had fallen short of catering businesses and help them maintain a more professional presence on the app. While Instagram wouldn’t confirm the percentage of users already trying out analytics tool, it did confirm its existence.

As Instagram has been used popularly by travel brands and DMOs to reach out to the audiences and promoting their content well, the analytics would serve as a mean to chart their performance and ratings in the near future.

Source: TechCrunch

The post Instagram’s analytics will offer excercised control on travel brands’ promotion appeared first on TravHQ.