What could perhaps be termed as a first for the airlines industry in India, Spicejet has announced its Mobile App only Flash Sale in a bid to promote downloads of the application on Android/iOS platforms. Spicejet’s fresh sale, comes after the recent announcement of their hand-baggage only discounted fares for passengers who are travelling with cabin baggage only.

While Mobile only sale is a new beginning for airlines, most OTAs in India, consistently use mobile promotions to drive domestic hotel sales and last minute purchases.

Few points:

• The sale will be applicable only on the Spicejet Mobile app and not on the website.
• There are more than 1 lakh one-way tickets available at Rs.1 (excluding taxes and fees).
• The twist is that you need to make a round-trip purchase, where the other leg of journey comes at regular fare.

A screenshot of SpiceJet’s Mobile App on iOS platform.

The sale goes live later today i.e. on 15 July 2015 at around 10am.

Twitter has already started buzzing with conversations about the sale with tweets from several influencers.

Tomorrow at 10 am @flyspicejet is offering Re 1 tickets on its app http://t.co/axibJ7Yn48

— Amith P (@amithpr) July 14, 2015

Smart ways of direct customer acquisition via smart phones. @flyspicejet brings Re1 fares http://t.co/bnGxYiiIBO #avgeek #Airfare @livemint

— P. R. SANJAI (@talktosanjai) July 14, 2015

Last year, in Dec. 2014 Goibibo.com, had become the first player in the Indian OTA space to announce its mobile referral program. Way back in May 2013, there was big news of MakeMyTrip becoming the first OTA to achieve 1 million app downloads.

Do you think that other airlines will follow the trend soon by announcing their app-only flash sales?

News Credit: SpiceJet offers Re. 1 ticket on Mobile App

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