Yes we all hate crying kids, loud people, armrest hoggers and luggage restrictions when we fly. Some of these things can be ignored, some can’t. American Airlines, in a very bold move, has highlighted the horrors of air travel today through its latest campaign. The campaign which was introduced only a few days back talks about what makes ‘World’s greatest flyers’ and goes on to suggest some practices travellers should adopt.

The campaign doesn’t criticise the travellers, not even close to that. It suggests that maybe the travellers can be a bit more considerate and improve the experience for everyone. “What does it mean to be a great flyer?” asks the video and not in a rhetorical sense. It goes on to list down some elements like ‘They love babies but bring noise cancelling headphones’ or ‘They walk faster in airports than anywhere else’.

Like we said, the campaign is quite a bold one and gives a strong message. Maybe we need to be better passengers rather than whining about everything. It reminds us of the famous “ask not what your country can do for you, ask what you can do for your country” from John F. Kennedy’s inauguration address in 1961. Airlines are not always to blame and maybe all of them want to tell you that. American Airlines is taking one for the team and telling you to fly right and if it can have any significant impact, there is nothing wrong with it. However, it hasn’t gone very well with some people as Twitter suggests.

Not happy flying crappy American Airlines? New ad campaign puts the blame on you! – The New York Times https://t.co/EiAPSaOSZb

— Ryan Ver Berkmoes (@ryanvb) August 30, 2016

@AmySho @JLCBamberger Ad is great advice for being good human being, overall, but totally passes buck on the air industry's short comings.

— Jennifer Perillo (@JenniferPerillo) September 1, 2016

Like it or not, it is quite refreshing to see a carrier do something out of the usual. Most of them choose to talk big about the experience they can offer and what services the passengers can choose from. American Airlines is looking people in the eye and telling them that they are just as obligated to improve the experience as the airline itself. Take a look at the video and judge for yourself.

Like or hate? Do share with us.

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Following its striking print campaign last year, Air France came up with a trippy 45 second global commercial ‘France is in the air‘ earlier this year. Simultaneously broadcast on TV and digital media networks, it showcases beautiful elements of French culture play (or synchronized swinging) across the screen. You can see young lovers, photo-shoots, ballerinas, food, Tour de France and lot more with all the performers dangling from the ceiling. The French are known for their food and the love for luxury and that is what they have tried to showcase here in a really creative way. All the action takes place inside a ridiculously big airplane cabin.

The communication of airlines usually show airplanes, happy people, comfy seats and beautiful views out of the window. It is hard for any single airline to stand out because they all show and sell the same thing. With this video Air France has managed to serve as an ambassador of everything French while striking the right balance between the creativity and the discipline that should be associated with an airline. It is not the first time they have come up with something this creative. Previously they created highlights with their innovative safety video.

The video tends to get a bit confusing at times but at the same time manages to keep you hooked because of the curiosity it generates. The sweet soundtrack for this video is provided by the American duo Glass Candy and it goes very well with the visuals on the screen. The ad video was directed by film collective We Are From LA (also known for ’24 hours of happy’ video).

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