The leading global event for the travel industry – World Travel Market London – commenced on 2^nd November this year. This 4-day programme features more than 100 events with 145 hours of insightful and inspiring content from diverse topics and sectors.

To give you a glimpse of the interesting sessions that will take place today and tomorrow, we have hand-picked a few of them mentioned below:

Focus on your hotel guests and secure your hotel’s future

With the rise of OTAs as middlemen, hoteliers face constant struggle to build customer loyalty and instill repeat stays among guests. According to a report more than half of the hoteliers agree that repeat bookings are essential for the future of hotels.

Maarten Plesman, the Vice-President for Europe, Middle-East and Africa at Revinate, will be speaking on how companies can control technology to improve loyalty and increase revenues for their businesses. Maarten has had 15 years of experience in high tech industries of USA and Netherlands.

(For more details on this session, click here)

Content as a Technology: Automated Decision Making for Localised, Personalised Content

Content in digital platform is mostly viewed just as a set of words, pictures and videos. Taking a step forward, Kevin Ashbridge will bring to light that how companies must treat “content as technology”. Through a bunch of case studies from the travel industry, he will showcase that how content creation can be automated with key cost saving decisions available in every step and to deliver only the important, localized and personalised content to the travellers.

Kevin Ashbridge is the Account Director of SDL – a leading brand that offers global customer experience solutions to its clients. He delivers customer experience vision through content and translation strategies, social intelligence mining, e-commerce systems alignment etc.

(For more details on this session, click here.)

Pitches by eminent travel startups that are making a mark in the travel industry

Moderated by Nick Hall of Digital Tourism Think Tank, this 2-hour session has been divided into two parts for the attendees. In the first part of the session, the former startups will discuss about the travel industry and the future opportunities in it. There’ll be speakers from the well-established firms like TourCMS, Tnooz, Hailo, 33entrepreneurs and Tel Aviv Global. In the second part of the session, travel startups will be given 7 minutes to introduce their businesses to the rest of the attendees of the session.

Few speakers who will participate in this session are: Alex Bainbridge of TourCMS, Kevin May of Tnooz, Anhel Alickovic of JustPark etc.

(For more details on this session, click here.)

How to collaborate with travel bloggers and create a compelling marketing campaign

This session has been divided into two parts as well. In the first part of the session through case studies, the speakers will disclose how to work with the bloggers and online influencers effectively for a successful, impactful and cost-effective marketing campaign. The second part of the session will focus on how to become a professional travel blogger with discussions on blogger-industry relationships.

The speakers of this session will be Keith Jenkins, Melvin Boecher and Nicholas Montemaggi of iambassador and Mariette du Toit of Helmbold Destinate.

(For more details on this session, click here.)

To know more about the different sessions taking place in WTM London 2015, visit its webpage.

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With so many technology startups coming up, it isn’t an easy job for new businesses to stand out. Some are valued in millions and scale up quickly with right mentors and investors while other barely make a name in the highly competitive market.

To help the tech startups in Wine&Spirits, Food and Travel industries, 33entrepreneurs will be organising its next acceleration Cuvee on Feb 1, 2016. 33entrepreneurs is Startup Accelerator and VC which focusses on tech startups in these industries. Founded, funded and driven by entrepreneurs, they help the startups grow by providing them with the network of mentors who are among the industry leaders in their focus verticals. They also provide startups with pre-seed and seed investments for innovative projects and also help them in further rounds of funding when required.

They organise these Cuvees twice a year and right now they are looking for interesting entries for the Spring 2016 edition. They will select upto 12 teams from all over the world. The application is open to everyone but like any other Startup Accelerator, it is highly competitive. In the previous iteration, they selected 7 teams out of 1,000 to be a part of the program. That translates to an application acceptance rate of less than 1 percent which means you really have to stand out to get selected.

Apart from being a part of the 3 month long acceleration program, these selected businesses will get €15,000 upfront cash investment in exchange for a maximum 5 percent equity and an option to get even more investments as required after graduating from the program. It will be driven by mentors who come with expertise in their respective industries. The selected teams will also get an office space in the Bordeaux downtown area to set up operations.

To be a part, you can apply using your angel.co account. The applications are open till November of this year and the program will start on Feb 1, 2015. To apply you can go to angel.co. For more details about entrepreneurs and their programs, you can visit their website here.

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