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	<title>Comments on: How travel brands can prevent a goof up from turning into a social media crisis</title>
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		<title>By: Marina Bay Sands might be turning a pricing error into a social media disaster - TravHQ</title>
		<link>https://www.travhq.com/guides/how-travel-brands-can-prevent-a-goof-up-from-turning-into-a-social-media-crisis/#comment-643</link>
		<dc:creator><![CDATA[Marina Bay Sands might be turning a pricing error into a social media disaster - TravHQ]]></dc:creator>
		<pubDate>Thu, 08 Dec 2016 08:24:33 +0000</pubDate>
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		<description><![CDATA[[&#8230;] Sticky situations arise for brands, even for those high up in the game, but the way they handle it can make a significant difference. If handled well, the brand can turn a mistake into an opportunity to create brand loyalists. Observing how many brands deal with such situations, we also published pointers on how to minimise the damage and turn it around. [&#8230;]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] Sticky situations arise for brands, even for those high up in the game, but the way they handle it can make a significant difference. If handled well, the brand can turn a mistake into an opportunity to create brand loyalists. Observing how many brands deal with such situations, we also published pointers on how to minimise the damage and turn it around. [&#8230;]</p>
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