Delta Hotels enters booming Asia-Pacific market with debut in China

By on January 5, 2018 | News

Delta Hotels, part of Marriott International Inc., has opened the 339-room Delta Hotels by Marriott Shanghai Baoshan in China, marking the entry of the North American hotel brand into the Asia-Pacific market.

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The hotel is owned and managed by Shanghai Baolian Real Estate Co. Ltd. The building, with its Georgian-inspired facade, is located close to downtown Shanghai in the city’s waterfront Baoshan district, at the mouth of the Huangpu River. The hotel is near the Wusongkou International Cruise Terminal, which has the capacity to handle 3.6 million cruise passengers every year.

This expansion crowns a fantastic year of growth for the brand as it expects to expand its global portfolio to 66 properties worldwide by the end of 2018, in a statement according to the company. Delta Hotels has been undergoing a rapid expansion ever since it was acquired by Marriott International in 2015.

“We are very excited to introduce the first Delta Hotels by Marriott to the Asia Pacific region,” said Marriott’s Vice President of Brand & Marketing for Asia-Pacific, Mike Fulkerson in a statement.

“Delta Hotels is a premium brand with a clear brand ethos of ‘Simple Made Perfect.’ The Delta Hotels by Marriott Shanghai Baoshan delivers on this promise by providing a full complement of streamlined services in a simple, straightforward way.”

Marriott has been aggressively eyeing APAC with a slew of partnerships and launches via its hotel brands. In August last year, the company announced a joint venture with China’s Alibaba to redefine the travel experience for millions of Chinese consumers traveling abroad and domestically every year. Additionally, it rolled out its mobile check-in feature across APAC with members of Starwood Hotels and Resorts’ loyalty programme, Starwood Preferred Guest (SPG), now being able to check-in via mobile device in more than 300 hotels across the Asia-Pacific region, including Hong Kong.

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